Nicole was named Vice President of Marketing & Communications in 2021 after successfully leading the company through a three-year global rebrand and creative overhaul. Nicole is responsible for Daversa Partners’ go to market initiatives including marketing, brand Strategy, PR and corporate communications. In addition, Nicole co-founded the firm’s “Dreamscape” initiative that is focused on accelerating Black representation across the C- suite.
A storyteller at her core, Nicole cut her teeth in the world of entertainment & experiential marketing working for industry leader CR8 developing the marketing & brand strategy for some of the world’s largest electronic music festivals. Marrying the fan experience with brand recognition, Nicole worked with renowned clients that included Budweiser Global, Corona, Anheuser-Busch, and Absolut.
After experiencing the world of marketing through the lens of live and experiential, Nicole relocated to Los Angeles where she joined Live Nation Entertainment working for the Chief Communications Officer. After diving deep into the world of corporate communications, business strategy, and public relations – she was recruited by one of her own and returned to her tech-based roots.