A SoCal native, Fallon sits in Daversa’s Los Angeles office and plays a crucial role in executing many of the firms go-to-market initiatives. Her body of work includes a deep concentration in marketing and a successful track record across brand strategy and communications. Some of Fallon’s most recent work includes rapidly scaling the company’s multi-faceted engagement channels, launching the firm’s podcast Dare to Be Legendary (ranked in the Top 100 Entrepreneurial podcasts in the US), and amplifying the brand’s voice as thought leaders in the industry.
Prior to Daversa, Fallon worked across sales and business development for PepsiCo, a Fortune 500 company, in addition to overseeing digital production for RPA, an agency of specialists focused on ‘next gen’ marketing. Fallon graduated from California State University, Fullerton with a BA in Business Marketing. When she’s not immersed in all things branding and creative, Fallon can be found taking long walks with her golden retriever, honing her astute culinary talents, and exploring the great outdoors.