Troy Grabel

Director - Marketing & Lead Generation

Troy Grabel, a graduate of Central Michigan University and a distinctive blend of expertise spanning over 15 years in talent acquisition and 11 years in B2B marketing within the software and professional services sectors. Troy’s passion lies in helping organizations define and cultivate their brand identity in today’s competitive marketplace.

Troy’s career includes spearheading branding and growth marketing initiatives for two prominent software companies: BluJay Solutions and Cavallo and a global Recruitment Process Outsourcing firm recruitAbility. His pivotal role in leading the successful rebranding efforts for Cavallo and co-leading BluJay’s international rebrand showcases his knack for transforming and revitalizing brands. He takes great pleasure in sharing compelling narratives highlighting the profound impact customers and teammates have on their respective teams and customers’ lives.

When he’s not immersed in the world of marketing, Troy calls the picturesque shoreline of Lake Michigan in West Michigan his home. Here, he finds solace in spending quality time with his family and pursuing his interests, such as gardening, golfing, hiking through the woods with his loyal dog, Zion, and indulging in various board sports like snowboarding, paddleboarding, wakeboarding, and longboarding. Troy also has a heart for philanthropy and frequently travels to support international communities in need.