Taylor Winfield Places CEO at Softline

February 10, 2017 – Executive search firm Taylor Winfield has placed Gordon Brooks as chief executive officer of Softline. The global CEO reports to the board of directors and will deal primarily with international business development, process optimization and structuring the company for rapid growth.

Mr. Brooks has more than 30 years of software and services technology experience. Prior to joining Softline, he served as CEO and helped launch or transform six companies resulting in two IPO’s with a combined market cap of over $8 billion, one spin off and sale, seven entity sales and 17 acquisitions.

Integrating Talent

He joins Softline from Katalyst, LLC, a technology-focused investment company which he founded and served as chairman and CEO. Prior to Katalyst, he held president and CEO positions for several companies, including Return on Intelligence, Quercegen Technologies, Symphony Teleca and Breakaway Solutions.

“We live in a fast-paced, multicultural world,” said Igor Borovikov, Softline’s founder and chairman of the board. “To keep pace with it, we should integrate the best talent globally and get the most of our local knowledge in the most dynamic of the emerging markets. I am confident that Mr. Brooks’ experience will benefit both Softline and its shareholders, as well as customers. We have recently passed the ISO 9001 quality management audit and are now ready to onboard the most demanding international clients.”


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“The IT industry is currently undergoing a major transition brought on by the shift to the cloud,” said Mr. Brooks. “This trend opens great opportunities for companies like Softline, particularly in the emerging markets where dependence on older technology is lower. We have high ambitions and capacity to become the No. 1 advisor to businesses going through digital transition.”

The new appointment comes in the wake of an investment from Da Vinci Capital that will be used to fund Softline’s expansion into new markets, both geographically and product-wise with a focus on cloud offerings.

Softline is a global IT solutions and services provider focused on emerging markets. Founded in 1993, it offers a broad range of services, including software, hardware, as well as cloud, security and IT consulting.

Pioneering a New Approach

Established in 1987, Taylor Winfield focuses on providing executive search services for the internet & media, clean tech, software communications & hardware, professional & IT services, retail & consumer, education and non-profit sectors. The firm just recently placed the COO at Keais Records Retrieval, the chief technology officer at FULLBEAUTY, and the CEO at Farm Foundation.

Connie Adair has served as Taylor Winfield’s CEO since 1994. She has led the firm into double digit growth, increasing annual revenues by an average of 26 percent over the last four years. She is known for building strong relationships across boards, networks, clients and her community.

“I am proud to say that Taylor Winfield is pioneering a new approach to human capital management,” said Ms. Adair. “We are now more than just an extension of an organization’s recruiting efforts. We are a strategic partner working with key leadership to ensure alignment with the organization’s business strategies.”

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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