RevelOne Recruits Top Marketing Executive for RevenueCat

January 3, 2023 – Greenwood Village, CO-based executive search firm RevelOne has assisted in the recruitment of Hendrik Haandrikman as vice president of marketing for RevenueCat in San Francisco. Vice president Harry Master led the assignment. “Hendrik’s years of experience in building marketing organizations from the ground up, exceeding year-over-year revenue goals and driving high rates of growth at various startups stood out to the team,” RevelOne said.

Mr. Haandrikman most recently served as VP of growth marketing at Bitrise. In this role, he built a marketing organization that supported the business as the company grew from two dozen users to over 200. He created the mobile dev-ops category and worked with the founding team and board as Bitrise raised its series B and C rounds.

Mr. Haandrikman also founded an E-commerce lifestyle business, Gimmerce. The company’s first (and as of yet only) brand is Bijbelmok, which designs, produces, and sells gifts and other goods targeted at Christians. Previously, he served as head of growth marketing for Divitel.

Tens of thousands of developers use RevenueCat to unlock the power of subscriptions to increase mobile monetization. RevenueCat has driven billions of dollars in subscription revenue through a set of robust SDKs and a simple API that power’s indies, start-ups, as well as some of the world’s biggest subscription apps.

RevelOne is a specialized marketing recruiting firm that serves top VC and PE firms looking  for key marketing hires. Its clients are an equal mix of B2C and B2B companies and the CEOs of innovative tech companies such as Lyft, Stitch Fix, Instacart, Everlane, Digital Ocean, Grammarly, eHarmony, Redfin, Udacity, and Zuora. RevelOne has also worked with top public companies such as Adobe, Yelp, Intuit, CapitalOne, Clorox, P&G, RedBubble, and Zappos.

At RevelOne, Mr. Master specializes in marketing and product searches, working with software and tech companies across the nation. He has completed work for the portfolio companies of Insight Partners, Lightspeed Ventures, Forerunner Ventures, Norwest Partners, Sequoia Capital, Goldman Sachs Merchant Division, and others. Mr. Master has recently worked with LeanTaas to complete 16 product and marketing searches as well as Coinbase to place their VP of product. In addition, he has worked with Gong.io, IndigoAG, Clara Analytics, Forage, The Yes, Datavant, Telesense, Acuity Brands, Illumina, HIVE, Athena Health, and many more to place product and marketing executives.

Related: RevelOne Names Chief Revenue Officer

Prior to joining RevelOne, Mr. Master spent five years at Michael Page building out marketing and product teams on both the East and West Coast. He has primarily worked with early to mid-stage VC and PE-backed businesses to help find their next leaders. He has developed and led teams of up to 15 people and managed them to achieve top results.

Recent Search

RevelOne recently assisted in the recruitment of Tom Libretto as the new chief marketing officer of Workhuman. Vice president Jason Topel led the assignment. “As we look to the next phase of Workhuman’s growth, we are thrilled to have Tom join our team as CMO to lead our fast-growing marketing organization,” said Eric Mosley, Workhuman co-founder and CEO. “Over the last 20-plus years, Workhuman has built out and proven the need for workplace recognition and the COVID-19 pandemic has shown that humans need to feel connected and appreciated in order to do their best work and live their best lives. Tom’s history of growing global tech brands perfectly aligns with Workhuman’s history and path forward and I am confident he is the perfect human for this role.”


RevelOne Recruits Chief Marketing Officer for The Pro’s Closet
RevelOne has assisted in the recruitment of Kaitlin Cameron as the new chief marketing officer of The Pro’s Closet (TPC). Kim Thiel led the assignment. “Kaitlin’s addition to our executive team brings us into a new era – beginning our physical retail initiative and extending our brand and marketing presence to new audiences in widespread, comprehensive, and cogent ways,” said John Levisay, chief executive officer of TPC.


Mr. Libretto brings nearly 20 years of global marketing experience and has a record of leading large, diverse global teams that continuously deliver breakthrough marketing and business outcomes. He joins Workhuman from Pegasystems, where he was CMO from 2016 to 2022. In that role, he led a team of 250 to transform the company’s brand identity, scale an integrated data-centric approach to customer engagement, and leverage their thought-leadership across marketing channels, among other digital marketing and growth initiatives. Prior to that, Mr. Libretto held leadership positions at JP Morgan Chase, Nokia, IBM, and Lotus.

Related: RevelOne Recruits VP of Brand for Mejuri 

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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