Artico Search Recruits Chief Marketing Officer for Showpad

March 6, 2023 – As business becomes more complex and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging — and much more influential. Mercedes Chatfield-Taylor of Artico Search recently assisted in the recruitment of Jon Borgese as the new chief marketing officer of Showpad.

Mr. Borgese most recently served as senior vice president of global marketing for Front. Before that, he was SVP of global marketing role for LivePerson. Prior to this, Mr. Borgese was senior director of marketing at Intermedia Cloud Communications.

“We’re on a mission to enable customer-facing teams to deliver exceptional experiences that drive revenue,” said Mr. Borgese. “Excited about the journey ahead and what we’ll accomplish together.”

Showpad is a global provider of revenue enablement technology, providing teams with a modern selling solution for maximizing hybrid sales. The company has customers in more than 50 countries. Showpad has been named a Strong Performer by Forrester’s Wave for Sales Content Solutions, recognized as a top 10 software company by G2, and listed in Deloitte’s Fast 50. The company is headquartered in Chicago.

Experienced Recruiters

With offices in San Francisco, New York, and Austin, TX, Artico is off to one of the fastest starts among boutique search firms in recent memory. Ms. Chatfield-Taylor co-founded Artico with Matt Comyns, a cybersecurity leadership expert, to lead the firm’s rapidly expanding growth executive search team. Given the billions of dollars flowing into venture capital and private equity investments these days, as well as the ever-present threat of cybersecurity breaches, the founders expect big growth acceleration ahead. Ms. Chatfield-Taylor has completed over 75 CEO searches as well as partner, principal, and other CXO level assignments.

Ms. Chatfield-Taylor’s team focuses on executive-level search for scaleup venture capital and private equity-backed technology companies. The team has deep expertise in global enterprise software, data and consumer internet businesses. Ms. Chatfield-Taylor is deeply passionate about the importance of diversifying the industry, with a full 53 percent of her placements tracked since 2019 being underrepresented executives.

Chief Marketing Officers

Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.

“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team and know that collaboration with the rest of the C-suite will be instrumental to their success.”

Here’s a sampling of recent chief marketing officer searches taken from the Hunt Scanlon Media archives:

PierceGray is currently seeking a new chief marketing officer for Blue Ridge Global. In August of 2022, Jeff Hawkins joined Blue Ridge as the CEO and is looking for a new CMO who will lead the design and execution of the marketing strategy for this $20 million business that will grow four to five times over the next four to five years. Blue Ridge has a clear path to reach $80 million in revenue, and the CMO will play a key role in the growth plan through demand generation, campaign management, digital marketing management, and event execution. The CMO may be based anywhere in the U.S., with a preference for Atlanta or Chicago.

ZRG Partners, a leading search firm backed by private equity firm RFE Investment Partners, recently assisted in the recruitment of Mark Gaydos as chief marketing officer of NASDAQ-traded CalAmp in Irvine, CA. Managing director and technology practice leader Lisa Hooker led the assignment along with Douglas Madden, managing director in the technology practice. “Mark’s proven product marketing leadership, demand generation expertise and deep understanding of enterprise software and technology companies will be extremely valuable to CalAmp as we continue our transformation to a leading software-as-a-service provider,” said Jeff Gardner, CEO of CalAmp.

ON Partners recently placed David Greenberg as the new chief marketing officer for Conversica, a provider of conversational AI solutions for enterprise revenue teams. Consultant Aaron Clark led the assignment. “We’re addressing a real need with applied AI,” said Jim Kaskade, CEO of Conversica. “I am thrilled for David to join our executive team roundtable. His experience in marketing leadership with practically every high-growth success in the Pacific Northwest will prove vital and contribute greatly to Conversica’s success in 2022. I need a powerhouse marketeer to guide Conversica to market growth and dominance in a time of explosive competition. I couldn’t be more excited to begin the year adding David’s energy and expertise.”

Related: Artico Search Recruits Chief Revenue Officer for Labster

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media