February 24, 2022 – As business becomes more global and complex, and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging — and much more influential.
ZRG Partners, a leading search firm backed by private equity firm RFE Investment Partners, recently assisted in the recruitment of Mark Gaydos as chief marketing officer of NASDAQ-traded CalAmp in Irvine, CA. Managing director and technology practice leader Lisa Hooker led the assignment along with Douglas Madden, managing director in the technology practice. “Mark’s proven product marketing leadership, demand generation expertise and deep understanding of enterprise software and technology companies will be extremely valuable to CalAmp as we continue our transformation to a leading software-as-a-service provider,” said Jeff Gardner, CEO of CalAmp. “I look forward to having him join our team as he helps us expand our global marketing efforts and outbound customer targeting programs to reinforce our brand and value propositions.”
“Mark is a full stack SaaS marketing leader we have known for years,” said Ms. Hooker. “He has a proven history of turning around marketing organizations and helping grow awareness and revenue throughout his career. He is well positioned to make a meaningful impact at CalAmp.”
Mr. Gaydos brings more than 25 years of enterprise software marketing experience helping numerous technology companies build leadership positions in new and established markets to drive strong revenue growth. He most recently served as the CMO at Nlyte Software where he was responsible for global corporate marketing, sales development, branding and lead generation, as well as digital and product marketing. His efforts resulted in significant revenue growth and the establishment of Nlyte as a leader in data center infrastructure management. Prior to Nlyte, Mr. Gaydos served as senior vice president of marketing at Engine Yard, a cloud platform application solutions provider, where he drove marketing strategy and demand generation to bolster market awareness. Mr. Gaydos has also held product marketing roles at leading enterprise software companies, most notably Oracle and SAP America.
In his new role with CalAmp, Mr. Gaydos will lead CalAmp’s worldwide marketing strategy, go-to-market execution, branding and demand creation to help promote CalAmp’s mission to automate and optimize transportation and logistics operations with its wide array of leading connected intelligence solutions.
“This is an exciting time to be joining the CalAmp team,” said Mr. Gaydos. “With the increasing need for transportation and logistics companies to establish connected operations in the cloud, CalAmp is well positioned to capitalize on this growing opportunity with its integrated platform and expanding suite of powerful software solutions.”
“They have established relationships with major companies and have also been pursuing significant market expansion opportunities recently across various international regions,” he said. “My background and extensive marketing experience are well aligned with CalAmp’s long-term growth objectives, and I look forward to playing a key role in the company’s continuing success.”
CalAmp is a connected intelligence company helping businesses and people track, monitor, and recover vital assets with real-time visibility and insights. The company partners with transportation and logistics, industrial equipment, government, and automotive industries to deliver insights. CalAmp has one million software and services subscribers and over 20 million products installed worldwide.
Proven Search Consultants
ZRG, founded in 1999, is a mid-sized global executive search firm and one of the fastest growing in the search industry. It provides a full suite of executive, middle management, and customized search solutions through its offices in North America, Europe, South America, and Asia. The firm finds leaders across a broad spectrum of business markets, including aerospace, consumer, education, healthcare services and solutions, industrial, life sciences, non-profit, private equity and venture capital, and technology.
Ms. Hooker is located in the Austin office of ZRG Partners and is a member of the technology and board practices. She is also an active member of the firm’s private equity practice and the diversity, equity and inclusion practice. She brings a career spanning more than 20 years of executive search consulting and has delivered board and leadership projects for Fortune 500, mid-cap, and SMEs as well as private equity, pre-IPO and venture-backed clients in the technology sector. Ms. Hooker serves as an advisor to the C-suite and boards of directors on topics including CEO succession, board efficiency, director onboarding, and leadership assessment and development.
Mr. Madden has 12 years of retained executive search experience in the venture capital and private equity sectors, specializing in sales executive placements for technology companies across enterprise software and FinTech. He has represented many of the top venture capital, private equity and publicly traded technology companies throughout his career.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media