February 8, 2022 – ON Partners recently placed David Greenberg as the new chief marketing officer for Conversica, a provider of conversational AI solutions for enterprise revenue teams. Consultant Aaron Clark led the assignment. “We’re addressing a real need with applied AI,” said Jim Kaskade, CEO of Conversica. “I am thrilled for David to join our executive team roundtable. His experience in marketing leadership with practically every high-growth success in the Pacific Northwest will prove vital and contribute greatly to Conversica’s success in 2022. I need a powerhouse marketeer to guide Conversica to market growth and dominance in a time of explosive competition. I couldn’t be more excited to begin the year adding David’s energy and expertise.”
Mr. Greenberg brings more than 20 years of leadership experience, most recently serving as CMO of the marketing automation platform Act-On. Based in Portland, OR, he is well known in the Silicon Forest—the Silicon Valley of the Pacific Northwest—having led marketing at a host of successful companies including Liveops, Customer.io, Puppet Labs, Urban Airship and Jive Software. He is a recognized brand loyalty enthusiast who believes that customer growth and retention must be driven by exceptional digital experiences as organizations strive to meet the evolving expectations of today’s buyers.
“This belief aligns with Conversica’s Conversational AI solutions that offer a way for marketing, sales and customer success teams to scale personalized engagement with customers across the entire buyer journey to achieve long-term growth,” the company said.
Conversica is a provider of Conversational AI solutions that help enterprise marketing, sales and customer success teams attract, acquire, and grow customers at scale across the customer revenue lifecycle. Conversica AI Assistants serve as digital team members and autonomously engage prospects, customers, or partners in human-like, two-way interactions at scale to drive towards the next best action, whether that’s scheduling a sales meeting, gauging interest to buy additional products or services, or politely but persistently collecting overdue payments.
“Whether they’re making a purchase or reaching out with questions, today’s customers demand consistent, prompt and personalized engagement from every brand,” said Mr. Greenberg. “Conversica fills a critical market need—especially among overburdened revenue teams with limited capacity for inbound and outbound communications—where every AI-driven conversation with a customer is extremely personalized and contextual. I’m excited for the opportunity to market the mission and value of Conversica as we fundamentally change how businesses interact at scale with their customers.”
With a primary focus on technology, consumer, industrial and the life science sectors, ON Partners recruits C-level and board talent for public and private companies, as well as venture capital and private equity firms. Founded in 2006, the firm’s consultants work from offices in Atlanta; Boston; Chicago; Cleveland; Dallas; Menlo Park, CA; Minneapolis. MN; San Francisco; and New York. ON Partners was named one of the fastest growing search firms this year by Hunt Scanlon Media. The firm is now ranked as one of the 20 largest search firms in the nation.
ON Partners recently assisted in the recruitment of Kelly Lavin and Paul Moore, the latest executive team appointments for fast-growing Niche, a company that developed a platform of rankings on schools, colleges, and places to live. Ms. Lavin becomes the Pittsburgh, PA-based company’s first people officer. Mr. Moore is the new vice president of engineering. Leading the assignment for the search firm were partners Jake Espenlaub and Danny Bolger along with consultant Alex Peters.
Mr. Clark focuses on executive level sales and go to market searches. He serves VC-backed growth companies, private equity firms, and large, global organizations. Mr. Clark specializes on industries such as enterprise software, tech-enabled business services, SaaS, internet, and information services.
Chief Marketing Officers
As business becomes more global and complex, and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, recruiters say. Yet executive search firms are seeing no shortage of assignments for this important C-level position.
Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.
“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team and know that collaboration with the rest of the C-suite will be instrumental to their success.”
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media