Polachi Lands Marketing Leader for Visual IQ

April 26, 2017 – Executive search firm Polachi Inc. has placed Wayne St. Amand as chief marketing officer (CMO) of Visual IQ Inc. In his role new role, he will be responsible for driving business expansion through the company’s global marketing and training efforts.

Mr. St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. Previously, he served as CMO of Brand Networks. He also held marketing roles at Nasuni, Crimson Hexagon, ExaGrid Systems, and Ontegrity.

“Earlier in his career, Wayne led successful communications campaigns for a number of well-known technology companies. His specialty in social media analytics is a great asset for Visual IQ Management’s marketing platform,” said search firm partner Charley Polachi, who spearheaded the assignment.

Visual IQ is a marketing intelligence software provider. Its IQ Intelligence suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return.

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Polachi is a provider of access executive search services to technology, clean technology, private equity and venture capital companies. The firm recruits executive leaders for a company roster that includes Aspen Technology; Bottomline Technologies; Attunity; Cognizant Technologies; MAM Software; Trillium Software/Harte Hanks; FleetMatics; Lionbridge; Sparta Systems; Sevcon; Epsilon; Cognex; Plug Power; Mediamorph; Witricity; BlueConic; Perkins School; Knoa; and Visual IQ; among others.

Polachi recently filled the CMO post for ViralGains with the recruitment of Julie Ginches, the former top marketing executive for Kahuna.

Chief Marketing Officers

As business becomes more global and complex, and power shifts from producers of goods and services to consumers, a CMOs responsibility of planning and coordinating an organization’s marketing activities has become much more challenging, according to recruiters specializing in the function.

“Recruiting CMOs is always a challenge,” said Mr. Polachi. “Over the last 20 years, I have come to realize that it is more challenging than recruiting CEOs for technology companies due to market constraints.”

Current business landscape demands have increased the contribution from chief marketing officers, the latest research report from Forrester and Heidrick & Struggles reveals. The survey found that CMOs are building strong relationships with the head of product and research & development to prepare the organization for digital disruption.

With that said, companies continue to use executive search firms to fill this important C-level position. Here’s a look at a few recent assignments taken from the Hunt Scanlon Media archives:

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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