August 12, 2016 – Executive search firm Calibre One has recruited Jo Scarlett as chief marketing officer of PA Consulting Group. Hector Macandrew, managing partner in London, led the search.
Ms. Scarlett will lead PA Consulting’s global marketing team and support the firm in its growth ambitions. She joins from BT, where she was chief digital and marketing officer of the company’s global services division, leading an integrated marketing and communications function to support BT’s business in more than 180 countries around the world. She was also responsible for setting the roadmap for global services’ sales and marketing transformation there, leading the team which implemented technology investments Salesforce and Oracle Marketing Cloud, and launching BT’s ‘Digital CIO’ initiative.
Earlier in her career, Ms. Scarlett was part of the technology, media and telecommunications sector team at Ernst & Young and before that at Cap Gemini and Gemini Consulting.
“We are delighted to welcome Jo to PA,” said Alan Middleton, said PA Consulting chief executive officer. “We were all impressed by her energy, experience and thoughts on how to support our growth ambitions. Jo’s wealth of experience will help us build awareness of PA’s reputation for delivering innovative work for clients.”
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Ms. Scarlett said: “This is an exciting time to be joining a company that strives to make the difference for clients and communities. PA has produced impressive results for many years and I am looking forward to working with the team to support PA’s growth and expansion.” PA Consulting is a technology and innovation consulting firm founded in 1943.
An international recruiting boutique specializing in working with technology-centric businesses at all stages of development, Calibre One represents Fortune 1000 companies in their hunt for leadership, and it’s clients include: AMEX, Flex, eBay, Expedia, NetSuite, TripAdvisor, Symantec, Fiserv and Hearst. Within the technology sector, the firm has recently experienced expanding growth in the areas of recruiting senior level executives for healthcare IT, fintech and cloud computing organizations.
As business becomes more global and complex, and power shifts from producers of goods and services to consumers, a chief marketing officer’s (CMO) responsibility of planning and coordinating an organization’s marketing activities has become much more challenging, according to recruiters specializing in the function.
Current business landscape demands have increased the contribution from chief marketing officers, the latest research report from Forrester and Heidrick & Struggles reveals. The survey found CMOs are building strong relationships with the head of product and research & development to prepare the organization for digital disruption.
“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, VP, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team, and know that collaboration with the rest of the C-suite will be instrumental to their success.”
In many cases, CMOs today are actually the ones driving the disruption. “The C-suite is shifting and the CMO is very much playing a new role in working with the CEO to accelerate the organization and drive transformation,” said John Abele, managing partner, marketing, sales & strategy practice, Heidrick & Struggles.
Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media