BSG Team Ventures Recruits Marketing Chief for Human Capital Institute

October 13, 2016 – Executive search firm BSG Team Ventures has placed Robert Birdsong as chief marketing officer at Human Capital Institute (HCI).

In this role, Mr. Birdsong will lead the strategy and execution of all marketing functions, positioning the HCI brand as a source of thought leadership for talent management leaders. His team will oversee all aspects of marketing, including content marketing, lead generation, data analytics, branding and event marketing.

Prior to joining HCI, Mr. Birdsong was with CEB Global where he developed and led marketing strategy to achieve product positioning, brand awareness and lead generation for CEB’s talent management solutions. Before that, he was vice president of marketing at SMS Holdings.

HCI is a global association for strategic talent management and new economy leadership, and a clearinghouse for best practices within the sector. Its network of practitioners, Fortune 1000 and Global 2000 corporations, government agencies, global consultants and business schools contributes a stream of talent information.

In a related search, BSG Team Ventures recruited Courtney Vital to serve as chief learning officer at HCI. Todd Hand, a managing director at BSG Team Ventures, led that search. In this role, Ms. Vital will lead the function that provides professional development, certification, and training to HCI’s individual and corporate members. Her team oversees all aspects of educational strategy, program development, instructional design, delivery platforms, faculty management, and operational execution.

Founded as Boston Search Group in 1997 and rebranded in 2008, BSG Team Ventures focuses on identifying senior level leaders. The firm serves a wide range of clients, including public companies and not-for-profit organizations, but the greatest concentration of its work is with private equity firms and their portfolio companies to expand or upgrade management, and with venture capital firms and entrepreneurs to build teams for early stage businesses.

For almost two decades BSG Team Ventures has been an active participant in the growth of the education industry, with a track record that includes conducting more than 250 senior level searches.

Recruiting Chief Marketing Officers

As business becomes more global and complex, and power shifts from producers of goods and services to consumers, a CMOs responsibility of planning and coordinating an organization’s marketing activities has become much more challenging, according to recruiters specializing in the function.

With that said, companies continue to use executive search firms to fill this important C-level position. Here’s a look at a few recent assignments taken from the Hunt Scanlon archives:

  • Polachi Inc. placed Julie Ginches as CMO of ViralGains, a leader in consumer-centric video distribution. Managing director Peter Polachi led the search. As a chief marketing officer with over 20 years of marketing experience, Ms. Ginches is recognized as an innovative digital change agent with a proven track for creating world class brands and marketing organizations.

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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