ON Partners Recruits Chief Revenue Officer for Logile

November 20, 2023 – ON PartnersTindall (Sewell) Hein and Jake Espenlaub recently helped recruit Brett Friedman as the new chief revenue officer of Logile, Inc., a Dallas, TX-based retail labor planning, workforce management, inventory management, and store execution provider. “Brett is the right leader to bring in now,’’ said Purna Mishra, president and CEO of Logile. “He is a visionary sales and marketing executive with a track record of propelling growth at retail technology and workforce management SaaS companies similarly situated to Logile. His deep knowledge of retail, and the global retail market, as well as his experience leading global sales and marketing efforts, will further drive Logile’s revenue growth and provide exceptional value to our customers.”

“We look forward to the transformative impact he will have on our organization,” Mr. Mishra said. “I am confident that with Brett’s leadership, Logile will be the vendor of choice for Logile’s store-level planning and connected worker solutions.”

Mr. Friedman will spearhead Logile’s revenue-focused strategies, and he brings more than 30 years of sales, strategy and marketing leadership to Logile. He has a track record of leadership driving revenue growth across various industries and significant success in leading transformational growth at workforce management and retail technology SaaS companies, including chief revenue officer at Reflexis Systems (now Zebra) and various leadership roles at Infor, SAP, and i2.

Mr. Friedman will be responsible for leading all of Logile’s revenue generation and marketing operations. He will drive Logile’s growth. “I am thrilled to be part of the Logile team,” said Mr. Friedman. “Logile’s vision of retail workforce management, store inventory planning and connected worker is uniquely positioned to drive value for retailers. I am fully committed to leveraging my experience, skills and industry resources to propel the organization forward.”

Logile has thousands of retail locations across North America, Europe, Asia, Australia and Oceania. The company’s AI, machine-learning technology and industrial engineering accelerate ROI and enable operational excellence with improved performance and empowered employees. 

Serving Clients Since 2006

With a primary focus on technology, consumer, industrial, and the life science sectors, ON Partners recruits C-level and board talent for public and private companies, as well as venture capital and private equity firms. Founded in 2006, the firm’s consultants work from offices in Atlanta; Boston; Chicago; Cleveland; Dallas; Menlo Park, CA; Minneapolis. MN; San Francisco; and New York. ON Partners was named one of the fastest growing search firms this year by Hunt Scanlon Media. The firm is now ranked as one of the 20 largest search firms in the nation.

Related: ON Partners Recruits Chief Revenue Officer for StarCompliance

Ms. Hein builds executive leadership teams at growth equity, private equity, and Fortune 500 companies. She serves a range of positions across CEO, operating partner, and VP-level executive roles with strong focus on diversity placements with a concentration on industrial and technology sectors.

Mr. Espenlaub’s focus is on the software, E-commerce, consumer, digital, and retail industries. Organizations he serves include public, private equity, and growth equity organizations with a focus on digital transformation. The functions he serves include go-to-market, product, technology, digital, and customer experience. Previously, he ran the technology practice at the Benefits Advisory Group.

Evolving Role

The chief revenue officer essentially owns everything that goes to market – sales, account management, customer success, and sometimes marketing as well, according to a recent report from ON Partners. Ten years ago, there was no such position as CRO. The role was known as head of global sales or VP of sales, depending on how companies defined the role. But as executives in that position continued to see other key functional experts reporting directly to the CEO, they wanted a seat at the executive table as well.

ON Partners Recruits Chief Revenue Officer for Seeq Corp.
Daniel Bolger and Jake Espenlaub of ON Partners have helped to place George Skaryak as chief revenue officer of Seeq Corp., a provider of manufacturing and industrial internet of things advanced analytics software. “This is an exciting time of growth for Seeq, and we’re thrilled to add a sales leader with a proven track record of growing SaaS businesses to bring more value to our customers,” said Lisa Graham, CEO at Seeq. “George’s rich background in enterprise sales and passion for hiring and training sales teams will be an invaluable addition to the executive team.”

According to ON Partners, the CRO role demands different skill-sets depending on the client. “For a smaller growth company, someone who thrives in an early-stage environment and enjoys building things from scratch – hiring, putting key tools and processes in place – requires a unique person who is good at the heavy lifting required to acquire market share and evangelize,” the firm said.

That person can be different from one needed by a more established company doing $10 million to $20 million per year in revenue, who understands how to improve on and tweak the work of his or her predecessor, according to ON Partners. For a $100 million-plus organization, the CRO needs to understand how to lead large teams in a complex, matrixed environment selling across multiple market segments on a global basis. That said, certain qualities remain consistent. Every CRO must know how to hire the right team, lead good people, and have a strong sense of how to build and scale a company.

Related: ON Partners Places Chief Revenue Officer for LastPass

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Executive Editor; Lily Fauver, Senior Editor – Hunt Scanlon Media

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