April 17, 2020 – Stockholm-headquartered Novare Executive Search has placed Mattias Behrer as the chief executive officer of Live Nation Sweden, the largest organizer of concerts, tours and events in Sweden. He starts his new position on August 10.
It is very gratifying to welcome Mattias to the team,” said John Reid, president of Live Nation Europe concerts. “With his broad background as a business leader and with expertise in marketing to young target groups, there is no doubt that he will be a strong contribution to Live Nation Sweden.”
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Mr. Behrer was most recently CEO of Dentsu Aegis, one of the leading agency groups in media and marketing consulting. Prior to that, he spent 10 years at Viacom in several positions including global marketing manager for MTV and senior vice president for Viacom’s youth division in 11 countries in Europe. Mr. Behrer is the author of two best-selling business books: Event Marketing and How Cool Brands Stay Hot. The latter was awarded “Best Book in Marketing 2012” by the American Marketing Association.
“We are very much looking forward to welcoming Mattias aboard,” said Thomas Johansson, chairman of Nordics Live Nation. “His future at Live Nation is bright and he will have an amazing team behind him.”
“I am very happy and humbled, for the task of leading Live Nation Sweden’s fantastic team and continuing to develop the experience for fans and partners – before, during and after events,” said Mr. Behrer. “The live music industry is an extremely exciting area with great potential and a very interesting business model that brings together fans, artists and brands and creates experiences to remember for life.”
In addition to its concerts work, Live Nation Sweden represents a large number of Swedish artists on national and international tours as well as arranging festivals such as Lollapalooza Stockholm, Sweden Rock, Summerburst and Way out West.
Wide Range of Services
Novare, founded by investor Fredrik Hillelson in 2001, consists of a number of firms with expertise in human capital management. Novare Executive Search offers a wide range of leadership services including executive search, management assessment, board recruitment and personal due diligence. It has operations in Sweden and through AltoPartners a global coverage with offices in countries across the Americas, Europe, the Middle East, Africa and Asia-Pacific.
“Whether you need help with a recruitment, final assessment of a candidate, want to perform a background check or need help with coaching and training, we are at your disposal,” Novare said. “We help leaders and owners develop their organizations.”
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media