March 10, 2016 – Executive search firm Howard Fischer Associates (HFA) has placed Ruth Gaviria as chief marketing officer of Entercom Communications.
Ms. Gaviria was previously executive vice president of corporate marketing at Univision (UCI), where she structured an integrated marketing organization, directed the brand strategy and architecture for the company’s portfolio of brands, developed an audience strategy and executed three highly successful Upfront presentations on the road to the company’s intended IPO.
Prior to UCI, she served as VP of Hispanic ventures at Meredith Corporation, where she profitably expanded Meredith’s reach by creating and launching magazines, custom publishing and digital sites to serve a growing Hispanic audience in the U.S.
Throughout her career, Ms. Gaviria has also held sales and marketing positions at Time Inc., Miller Brewing Company, Colgate Palmolive and Procter and Gamble. She has been recognized with many awards, including Fast Company’s Top 100 Most Creative People, Ad Age’s Top Women to Watch, Cable Fax’s Most Powerful Women in Cable and Ad Age’s Top 100 Marketers.
“Ruth brings outstanding business acumen and marketing leadership to Entercom,” said the company’s chief executive David J. Field. “She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. Ruth’s insights, experiences and industry knowledge will help us elevate Entercom and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products.”
“Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium,” said Ms. Gaviria. “Entercom has deeply rooted fan relationships in the communities we serve and entertain. With massive reach across established and emerging economic powerhouse cities such as Seattle, San Francisco, Los Angeles, Austin, Boston and Miami and a culture of true collaboration, Entercom is poised to innovate and accelerate revenue growth. I look forward to working with David and the team by applying my cross-functional expertise to help take us to new heights.”
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Entercom is the fourth-largest radio broadcasting company in the U.S., with a portfolio of 125 highly-rated radio stations in 28 top markets across the country. Founded in 1968 and based in Philadelphia, the company also operates hundreds of events each year, attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.
Howard Fischer Associates has completed a number of senior level searches for clients ranging from BNY Mellon, Tyco International, Comcast, Google, Facebook, Juniper Networks, Eastman Kodak Company, Rovi Corp., and Netflix to Penn Mutual, Ticketmaster Entertainment, and Yahoo!
The Philadelphia-based recruiter focuses on placing key executives in functional areas, including sales, marketing, engineering, research & development, operations, information technology, human resources, business development and finance. The firm has additional offices in Boston and Silicon Valley.
Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media