Hanold Associates Recruits Head of Talent at PepsiCo

October 10, 2018 – Chicago-based Hanold Associates has recruited Anita Roggendorf as PepsiCo’s director of talent attraction & engagement. Partners Ashley Schiele, Keri Gavin and Katie Traines led the assignment for the role, which is based at the consumer product giant’s global headquarters in Purchase, NY.

Ms. Roggendorf previously worked for American Express. In her new role, she will report to Sheila Stygar, PepsiCo’s vice president of global talent acquisition, and will be responsible for leading the company’s Global Attraction and Engagement Center of Excellence. Her top priority will be activation, measurement and sustainment of PepsiCo’s employer brand on a global and local level to create a competitive advantage in attracting and engaging best-in-class talent, said Hanold Associates.

Ms. Roggendorf will focus on elevating PepsiCo’s employer brand through external digital and social channels and collaborating with talented teams across the globe to create greater awareness of the company as a top attractive employer. Leading a small team, she will be charged with promoting the development of global content based on talent insights leveraging marketing tactics in concert with sector A&E leads, said the search firm.

“Anita is incredibly humble, smart and creative. Her foundation in marketing will be instrumental in taking PepsiCo’s employer brand to the next level,” said Ms. Gavin, of Hanold Associates.

A Best-in-Class Company

Established in 1965 with the merger of Pepsi-Cola and Frito Lay, PepsiCo has a rich legacy and history of growth, both organic and through acquisition. Today, PepsiCo products are consumed by customers more than one billion times a day in more than 200 countries and territories around the world. The company’s product portfolio includes a wide range of foods and beverages, including 22 brands that each generates $1 billion or more in estimated annual retail sales.


Executives Rank Talent Management Among Top Priorities
To stay competitive in today’s ever-changing business environment, C-level executives agree that finding and retaining the right talent is essential. But how to do that effectively remains a challenge, according to “The Change Agents,” a joint custom research study.


As PepsiCo approaches its 55-year anniversary, the organization continues to evolve to meet changing consumer and market demands, with a broader focus on sustainability, innovation, and health and wellness. A best-in-class employer, PepsiCo has recently been included in lists such as Fortune’s World’s Most Admired Companies (2018), World’s Most Ethical Companies (2017), World’s Most Respected Companies, 50 Best Companies for Diversity and CR’s 100 Best Corporate Citizens (2017).

Trusted Recruiters

With an advanced degree in organizational psychology, Ms. Schiele leverages both organizational dynamics and skill assessment in order to identify and recruit key talent. Before joining Hanold Associates, she worked as an account manager/recruiter for Kappa Search, a small technical recruiting firm based in Chicago’s West Loop. In this role, she was a full life-cycle recruiter, developing and maintaining long-term relationships with candidates and clients. Ms. Schiele has experience recruiting across industries and functions including, but not limited to, manufacturing, supply chain, engineering, IT, sales and marketing.

Ms. Gavin is focused on recruiting HR leaders in talent acquisition, organizational development, talent management, operations and total rewards. According to colleagues, her signature strength lies in her skilled relationship building skills. She was previously director of host relations and customized training for Ragan Communications. At Ragan, she fostered relationships with communications leaders at Fortune 500 companies to secure event partnerships. Before Ragan, Ms. Gavin was a television anchor and reporter for KCCI-TV in Des Moines, Iowa.

Since joining Hanold Associates in 2012, Ms. Traines has focused on recruiting senior-level human resources leaders across several industries, including biotechnology, retail, consumer goods, beauty and technology. Previously, she worked as an account executive for MSDSonline, a web-based services company. In that role, she provided customized solutions that increase safety in the workplace.

Hanold Associates is a boutique search firm specializing in HR officer assignments, serving clients such as Patagonia, Nike, eBay, Cummins, Kohler, REI, Google, Riddell, Fossil, Carnival Corporation, the UFC, Blue Apron, Amazon, Las Vegas Convention & Visitors Authority, Vail Resorts, Abbott, Biogen, Great Place to Work, Electronic Arts, Godiva, Fiat-Chrysler, Bridgestone, Northwestern University, Heinz, Warburg Pincus, Medtronic, Zurich, Wikipedia, T. Rowe Price and SC Johnson, among others.

A New Assignment

The firm was recently selected by US Foods to lead its search for a new vice president of talent acquisition. Reporting to the chief human resources officer David Works, the VP of talent acquisition will oversee all of recruitment efforts enterprise-wide and manage all relationships with external partners. “They will be responsible for developing and driving a game-changing recruiting function for US Foods corporate and field,” said Hanold Associates.

In addition, this role will oversee and implement a centralized recruiting model for hourly recruiting in their 70 distribution centers. This “critical role will be a strong, contributing member of the HR leadership team and must be innately comfortable advising, challenging and working through complex scenarios with HR peers and business leaders,” said Hanold Associates.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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