Hanold Associates Recruits Head of People & Culture for Patagonia 

October 21, 2021 – Patagonia, a high-performance outdoor apparel and accessories brand, has appointed Lisa Ramirez as head of people & culture. Lisa Butkus, Sandra Pena and Meg Magurany of Hanold Associates HR & Diversity Executive led the search. Hanold Associates was seeking an executive with an exemplary track record of at least 15 years of experience in organizational development, human resources, training and coaching, and leading significant change management processes including equity transformation in complex institutions that are diverse by race, gender, class and sexual orientation.

Ms. Ramirez fit that bill. She previously served as a senior regional human resource manager at Amazon, leading an HR team that supported 25,000-plus employees across a region of distribution centers. Prior to that, she served as the human resources business partner for the product development team for Pearson, a K-12 technology organization. Ms. Ramirez also spent six years as an HR manager with Lowe’s Companies.

As head of people and culture with Patagonia, Ms. Ramirez will serve as a member of Patagonia’s leadership team in Reno and lead the HR function for that site, developing the HR structure and Reno campus culture as the business grows. In this role, she will create people policies that meet the needs of the business and implement programs for leadership development and career planning. Ms. Ramirez will also be a key partner and advocate for their anti-racism and justice work.

2021 Diversity, Equity & Inclusion Recruiting Report:
Building a Balanced and Diverse Workforce

Hunt Scanlon Media’s latest market intelligence recruiting report – this time focused on Diversity, Equity & Inclusion – will be available later this fall! The nation’s top executive recruiters are resetting expectations and looking for new ways forward to build balanced and diverse workforce teams for their clients.

According to executive recruiters, DE&I should not just be a priority, but an integrated part of every company’s leadership goals. Some companies have even tied DE&I metrics to executive compensation. But it’s more than that.

Part of building strong, diverse hiring teams means asking yourself: “Who is my company culture going to attract – and how will it engage people who are here?” This question can be very difficult to answer if you assume everyone feels welcome already just because you do. Fostering diversity, equity and inclusion within organizations is more than just the right ethical decision. “It is one of the best business decisions a company can make,” said Keri Gavin, a partner with Hanold Associates and leader of the search firm’s Global Diversity, Equity & Inclusion practice. Hanold Associates is a proud sponsor of this year’s report. This report will help organizations prioritize DE&I as a business imperative that drives greater competitiveness, innovation and business results. Get it now! 

Related: Hanold Associates Tapped by TB12 to Recruit New Board Directors

Originally focused on climbing gear, Patagonia has since expanded into apparel and accessories for a range of outdoor sports and activities, including ski/snowboarding, surfing, mountain biking and more. Beyond apparel and accessories, Patagonia sells food under its Patagonia Provisions brand, which addresses environmental issues within the food supply chain. Headquartered in Ventura, CA, Patagonia has more than 100 retail stores in the U.S., Europe and Asia and sells their products through specialty retailers, catalogs or its self-owned website and stores.

Respected HR Consultants

Hanold Associates is a boutique executive search firm focused on HR and diversity and inclusion officers. Its client list is diverse across industries, geographies and business scenarios, and culture is at the core of everything the firm does. Its clients include the National Football League, Zoom, Domino’s Pizza, Under Armour, Patagonia, Gucci, Tom Brady’s TB12, Kohler, REI, Live Nation Entertainment, Dick’s Sporting Goods, McDonald’s, Major League Baseball, Kellogg, Apollo, Big Ten Conference, Blackstone, TPG, L Catterton, Northwestern University, Federal Reserve Bank of New York, Electronic Arts, Fiat-Chrysler, SC Johnson, eBay, Moderna, Hillrom, Great Place To Work, Fossil, Vail Resorts, AbbVie, Carnival Corp., Biogen, Allstate, Bridgestone, Wikimedia, ClubCorp, Nike, Abercrombie & Fitch, Robert F. Kennedy Human Rights and Ford Motor Co., among others.

Ms. Butkus specializes in recruiting executive level HR leaders across industries, and with a core focus on fashion, luxury brands, retail merchandise and the broader consumer industry. Previously, Ms. Butkus spent six years in luxury retail.

Ms. Peña focuses on the recruitment of human resource professionals across industries including learning and development, talent management, HRBP, total rewards, talent acquisition, organizational development, and diversity and inclusion.

Ms. Magurany is an associate at Hanold Associates where she focuses on recruiting human resources and diversity, equity and inclusion leaders across multiple industries and functions. Prior to joining the firm, she was the director of recruitment and selection for Northwestern Mutual.

Related: Hanold Associates Recruits Chief People and Culture Officer for Major League Baseball

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

Share This Article


Notify of
Inline Feedbacks
View all comments