Hanold Associates Tapped by TB12 to Recruit New Board Directors

August 27, 2020 – Chicago-based Hanold Associates HR & Diversity Executive Search has been enlisted to recruit two board members for TB12, the fitness and wellness organization co-founded by NFL quarterback Tom Brady. The assignment is being led by Jason Hanold, CEO and co-managing partner of the search firm.

“TB12 is a mission-driven, complex, rapidly scaling business, that co-founders Tom Brady and Alex Guerrero care about deeply,” said Mr. Hanold. “Tom has been a highly engaged and focused partner. We started discussions before training camp began, and he is now focused on football, very accessible and proactively involved daily. He is thoughtful, humble, curious, warm and has a great sense of humor and focused on the mission and positive impact of the company. He is the rare ‘proof of concept’ for the business he founded with Alex.”

The new board members will play a critical role in supporting the company and its executives “through growth to greatness,” said Hanold Associates. Directors will be crucial in advising and shaping this original service business into an organization that positively impacts more people, transforming the well-being and lives of TB12’s clients.

Key Responsibilities

The new directors will be expected to examine, analyze and advise the leadership of theTB12 organization on a range of topics regarding the business, supporting the vision of the founders to help clients achieve a better sense of well-being and ultimately feel their best and live happier lives, said Hanold Associates. They will also support the development and execution of a comprehensive game plan for the company and align with the founders on a wholistic approach to company offerings, including services, products, locations, merchandising, global growth and continued thought contributions to the broader fitness and well-being industry.

They will also be charged with reinforcing the strategies to build an agile, responsive and flexible business that can quickly shift speeds and pivot to market needs.

“The ideal profile includes diverse executives who have operations leadership expertise in rapidly scaling companies focused on product innovation and e-commerce platforms and direct customer experiences in the health, wellness, nutrition, fitness arenas and adjacent industries,” said Hanold Associates. The board of TB12 will advise company management on the best strategies to build organizational sophistication and scale the company exponentially.

Joining the Team

 Candidates should have a wealth of knowledge in areas relevant to TB12, with specific expertise which may include e-commerce, digital operations, product innovation and scaling operations. “TB12 aims to grow quickly on a global scale, and understanding these functional areas is critical to the success of the brand,” said Hanold Associates. “Passion for the mission and purpose is extremely important; directors should embody the brand and be leaders who care deeply about helping others feel better and perform better and longer into life. This board membership is ideal for a natural team player who is highly collaborative, creative and innovative, who has recent and relevant experience aligned to TB12.”

The new board directors will join the seven current members of the board: Mr. Brady, quarterback of the Tampa Bay Buccaneers; Mr. Guerrero, a well known body coach; Peter Mattoon, executive chairman and co-founder of SCS Financial, a Boston-based investment and wealth management firm; Ogden Phipps II, partner and co-founder of Snow Phipps, a New York private equity firm; Bruce A. Beal Jr., president, Related Companies, a global real estate and lifestyle company; Michael Bronner, founder and chairman, Digitas and Upromise; and John Burns, chief executive officer of TB12.

The core of the TB12 program is tailored exercise and wellness programs for each client. Going beyond just workouts, programs also entail hydration, nutrition, recovery and pliability plans to ensure a greater overall wellness. The programs are offered virtually or at one of the three in-person locations in Boston, Foxboro, MA and Tampa Bay, FL. TB12 also hosts and offers webinars where friends and associates of the brand share information on other topics like golf, running, nutrition or weightlifting to help viewers develop a better sense of overall health.

HR Recruiting Veterans

TB12 was founded on the belief that everyone can benefit from a smarter, more holistic approach to health and wellness. Mr. Brady’s functional strength and conditioning principles, innovative recovery practices and commitment to preventing and addressing injuries are the basis for everything TB12 does. The company currently has about 80 employees and plans to grow quickly—and globally—by adding locations and target customer streams throughout the U.S. and around the world.

Hanold Associates is a retained boutique executive search firm focused on HR and diversity and inclusion officers. Its client list is diverse across industries, geographies and business scenarios, and culture is at the core of everything the firm does. Its clients include the National Football League, Domino’s Pizza, Under Armour, Patagonia, Gucci, Kohler, REI, Live Nation Entertainment, Major League Baseball, Kellogg, Apollo, Blackstone, TPG, L Catterton, Northwestern University, Electronic Arts, Fiat-Chrysler, Kohler, SC Johnson, eBay, Great Place To Work, Fossil, Vail Resorts, Edward Jones, AbbVie, Carnival Corp., Google, Biogen, Allstate, Bridgestone, Wikimedia, CNA Insurance, Cummins, Tyson, ClubCorp, CDW, Nike and Robert F. Kennedy Human Rights, among others.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor  – Hunt Scanlon Media

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