In a world where corporate reputations can be built or destroyed in seconds, the value of effective stakeholder management is more important than ever before. The steward of that reputation — the Chief Communications/Public Affairs Officer or the Corporate Affairs Director — has new responsibilities that go far beyond the original specifications of that role. No longer simply a mouthpiece, this executive has quickly become one of the most critical parts of an executive team at a time when, according to the World Economic Forum, 25 percent of the market value of a company can be attributed to the strength of its reputation.
At Egon Zehnder, we think that this new Corporate Affairs Director is the most exciting, multifaceted profile to emerge within the C-suite in a long time, and we have deep expertise in both finding and developing these executives. Our pioneering work on potential has identified the types of traits that this new leader must possess in a digitally disrupted world where all boundaries have vanished. They must be empathetic, strategic, and adaptable; they must also be leaders who know how to align a corporate strategy with reputation and who can manage the dynamic conversation between an organization and its stakeholders. To be a trusted advisor to not just the CEO but the whole business, tomorrow’s CCO needs to go beyond functional expertise to be a true business leader. This is not an easy profile to fill; yet with our 68 global offices and consultants who come directly from industry, we have the ability to partner with you in finding the communications leaders of the future.