Bullhorn Enhances VMS Sync Solution

October 16, 2019 – Bullhorn Inc., which provides cloud-based customer relationship management and operations solutions for the staffing industry, has announced an enhancement to its existing Bullhorn VMS Sync solution that allows companies to submit candidates from an applicant tracking system (ATS) into a vendor management system (VMS).

Bullhorn VMS Sync, launched last year and formerly known as Fyre Sync, will now allow companies to close the loop by automating both the capture of jobs from a VMS and also the submittal of candidates to fill those jobs.

The combination of functionality in Bullhorn VMS Sync creates a “closed-loop” integration between applicant tracking systems and vendor management systems, said the Boston-based company. It also allows for full-scale automation of VMS processes, enabling agencies doing high-volume placement to dramatically reduce manual work and execute more quickly than competitors.

“There’s no doubt about it – working VMS jobs has traditionally been tough,” said Mitesh Ashar, senior vice president of product management for Bullhorn. “Our customers are used to living in Bullhorn and doing everything they need to do in a single system. Having to bounce between various VMS solutions, copy and paste reqs and enter data manually is a productivity killer. Those days are over.”

“Recruiters won’t need to log into a VMS – they can stay in Bullhorn the whole time,” said Mr. Ashar. “This means that they can spend more time sourcing candidates and building relationships, submit faster, make more placements and generate more accurate data for reporting and intelligence. It’s seamless and it’s core to our mission to create an incredible customer experience.”

A Shift in Models

The use of vendor management systems by large buyers of labor has necessitated a shift in operational models at staffing agencies, said Bullhorn. Before the advent of VMS automation solutions, staffing agencies working VMS job orders had to employ entire teams of workers who were tasked with scanning for new requisitions posted to multiple VMSes, copying and pasting details from those requisitions into an ATS manually, distributing them to a sourcer or recruiter, and eventually copying and pasting candidate details from an ATS back into the VMS.

For high-volume, often lower-margin work on which many staffing firms compete and for which the first one to hit “submit” wins, this slow and error-prone process costs firms time and money, said the company. Furthermore, consultants reluctant to work time-consuming VMS job orders often cherry-pick requisitions to pursue, leading to misleading agency-wide metrics reporting and delegitimizing the data in an agency’s ATS.

Bullhorn is a purveyor of start-to-finish recruitment process automation. A closed-loop integration between ATS and VMS ensures that consultants start the search process in their ATS and end it in their ATS, increasing adoption, improving data quality and actionability, and giving leaders insight into organizational performance, said the company.

“Bullhorn’s combined VMS automation capabilities makes an agency’s ATS the single source of truth by automatically importing and updating job records into the ATS and then pulling submitted candidates from the ATS back into a VMS – usually within 10 seconds or less – so agencies can outpace and outperform the competition as their people focus on work that matters,” said Bullhorn.

Invitation Only

The closed beta program for the VMS submittals functionality is in early preview by invitation only, opening up in Q4 of 2019, said the company. General availability is expected in early 2020. Bullhorn’s VMS Sync product is already used by 135 staffing companies, and also features specific functionality for healthcare staffing.

Bullhorn is a global leader in CRM and operations software for the recruitment industry. More than 8,000 recruiting companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships and power their recruitment processes from end to end. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 900 people globally.


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This spring, Bullhorn strengthened its enterprise leadership team with the promotions of Gretchen Keefner, Shaun Weise, Gregory LaGarde and Tim O’Brien.

Strategically Positioned

Leading the overall growth in North America and the U.K. and Ireland, respectively, regional vice presidents Ms. Keefner and Mr. Weise focus on optimizing global standards for both selling and managing revenue. Both previously served as managing directors of global accounts.

Generating greater customer growth in North America, as well as the U.K. and Ireland and EMEA, respectively, managing directors Mssrs. LaGarde and O’Brien focus on deepening new and existing customer relationships.

“With our enhanced enterprise leadership team, Bullhorn is even more strategically positioned to enable enterprise staffing firms to accelerate their business growth and deliver incredible experiences for our customers,” said Ryan Murphy, Bullhorn’s executive vice president of enterprise and salesforce. “Global staffing and recruiting firms are trying to navigate through complex challenges related to digital transformation as they simultaneously seek to provide stronger service to their candidates and clients in the new world of work.”

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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