Artico Search Recruits Chief Marketing Officer for Flock Safety

November 14, 2023 – Mercedes Chatfield-Taylor and Sarah Scheer of Artico Search have assisted in the recruitment of Dee Anna McPherson as the new chief marketing officer of Flock Safety. “Over the past year, Flock Safety has attracted an executive team with proven experience building the top-tier technology companies in their respective markets, and our current position as a multi-product, multi-market company reflects this breadth of expertise,” said Garrett Langley, Flock Safety’s founder and CEO. “As our new marketing leader, Dee Anna’s leadership positions us to make even greater significant strides toward leading the way into a safer future.”

“I am thrilled to join the talented team at Flock Safety as CMO,” said Ms. McPherson in a LinkedIn post. “After spending more than a decade in SaaS marketing, with much of it in MarTech, I was interested to dive into a new category of technology. Flock is a public safety operating system that helps communities and law enforcement work together to eliminate crime, protect privacy, and mitigate bias. I was blown away by Flock’s rapid growth, pace of innovation, and customer adoption across almost 5,000 communities. I’m excited to work with the team. Thanks to Mercedes Chatfield-Taylor and Sarah Scheer sheer at Artico Search for connecting me with Flock.”

Ms. McPherson brings strong marketing  expertise to the Flock Safety team. She most recently served as CMO at Invoca for the past three years, where she played a pivotal role in positioning the company as a leader in AI-powered conversation intelligence. During her tenure, she helped the company evolve into a multi-product company, implemented an account-based go-to-market strategy and integrated a key competitor acquisition. Prior to that, Ms. McPherson held marketing leadership positions at category-defining companies including Movable Ink, Hootsuite, and Yammer. She began her career in public relations, as a former partner at Horn Group and a senior vice president at Edelman and Ogilvy.

In her new position, Ms. McPherson will spearhead critical initiatives at Flock Safety. Her focus will be on driving product marketing efforts, with a keen emphasis on driving demand for Flock’s full suite of public safety solutions for law enforcement, education, retailhealthcare and property management, and communicating Flock Safety’s vision for safer communities.

Headquartered in Atlanta, GA, Flock Safety is an all-in-one technology solution. The platform combines the power of communities at scale – including cities, businesses, schools, and law enforcement agencies. The company’s full-service, maintenance-free technology solution is used by more than 3,700 communities across the U.S.

With offices in San Francisco, New York, and Austin, TX, Artico is off to one of the fastest starts among boutique search firms in recent memory. Given the billions of dollars flowing into venture capital and private equity investments, as well as the ever-present threat of cybersecurity breaches, the founders expect continued growth ahead. Ms. Chatfield-Taylor has completed over 75 CEO searches as well as partner, principal, and other CXO level assignments for the world’s most successful global investors.

Related: Artico Search Recruits Chief Marketing Officer for parcelLab

Ms. Chatfield-Taylor’s team focuses on executive-level search for scale-up venture capital and private equity-firms and their portfolio. The team has deep expertise in global software, data and emerging technology businesses. Ms. Chatfield-Taylor is deeply passionate about the importance of diversifying the industry, with a full 53 percent of her placements tracked since 2019 being underrepresented executives.

Artico Search Recruits Chief Marketing Officer for BigPanda
Mercedes Chatfield-Taylor of Artico Search recently assisted in the recruitment of Sun Lee as the new chief marketing officer of BigPanda, Inc., a San Francisco-based provider of incident intelligence and automation powered by AIOps. “Sun’s experience executing innovative marketing plans across technology companies of varying sizes combined with her fresh perspective has the entire company extremely excited,” said Assaf Resnick, CEO. “Her creativity and astute grasp of what drives successful marketing programs are exactly what we need to bring BigPanda to the next level. She’s also an excellent fit with the culture we have built, and I can’t wait to see her work her marketing magic first-hand.”

Ms. Scheer focuses on recruiting go-to-market chief and senior executives as a senior consultant on Artico’s growth team. She spent her early career at Betts Recruiting, a San Francisco-based contingency firm known for sales hiring, where she built out their executive/leadership practice in the Northeast. Most recently, she was at True Search where she focused on a wide range of PE, VC, and growth work.

Recent CMO Search

Ms. Chatfield-Taylor and Erin Harris of Artico Search helped to recruit Kimberly Kaminski as the new chief marketing officer of Lakeside Software, an IT data intelligence company based in Boston, MA. “Join us in welcoming Kimberly Kaminski as our new chief marketing officer,” said Lakeside Software. “With 30+ years of global technology marketing leadership experience, she brings in-depth expertise that spans the full lifecycle of marketing. With her passion for aligning marketing, sales, product and partners to accelerate business growth, we’re excited for Kim to join our executive team.”

Ms. Kaminski joins Lakeside from NS1, where she was previously the CMO and helped drive the company’s recent acquisition by IBM. Before that, she was VP of global marketing at Amplitude, where she was accountable for demand and growth marketing. Earlier in her career, Ms. Kaminski was VP of marketing at ServiceNow, where she led both integrated campaigns and sales development teams.

Related: Artico Search Recruits Chief Marketing Officer for Showpad

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Executive Editor; Lily Fauver, Senior Editor – Hunt Scanlon Media

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