ON Partners Recruits Chief Marketing Officer for PROS Holdings

November 26, 2024 – ON Partners’ Aaron Clark recently placed Colleen Langevin as chief marketing officer of NYSE-traded PROS Holdings, Inc. “Colleen’s extensive experience and unique blend of B2B brand and growth marketing skills make her the perfect fit for PROS as we execute to capitalize on the large market opportunity in front of us,” said Todd McNabb, chief revenue officer of PROS. “I am confident that Colleen’s leadership will be instrumental in creating best-in-class programs that fuel our demand engine. We are thrilled to welcome her to the PROS team.”

Ms. Langevin brings more than 20 years of experience in driving go-to-market success for B2B and B2C companies, building strong brands and helping to accelerate revenue growth for private and public technology brands.

Ms. Langevin was previously the CMO of Quest Software, where she led the marketing organization and strategy that drove significant revenue growth while more than doubling enterprise valuation in 18 months. Prior to Quest, she held executive leadership positions with Vista Equity Partners, Dell, CLEAResult, and Iron Mountain.

As CMO, Ms. Langevin will lead PROS global marketing organization and strategy, with a focus on scaling the demand generation engine as well as driving the next phase of digital marketing transformation. These efforts will enhance brand awareness and further propel the company’s strategic objectives by strengthening customer relationships and attracting new logos to drive impactful revenue growth.

“Thriving in today’s omnichannel market requires the robust, AI-powered solutions that PROS offers,” said Ms. Langevin. “PROS is the partner of choice for companies looking to drive commercial excellence and top-line growth.”

PROS Holdings is a provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. The company’s vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth.

With a primary focus on technology, consumer, industrial, and the life science sectors, ON Partners recruits C-level and board talent for public and private companies, as well as venture capital and private equity firms. Founded in 2006, the firm’s consultants work from offices in Atlanta; Boston; Chicago; Cleveland; Dallas; Menlo Park, CA; Minneapolis. MN; San Francisco; and New York. ON Partners was named one of the fastest growing search firms this year by Hunt Scanlon Media. The firm is now ranked as one of the 20 largest search firms in the nation.

Mr. Clark focuses on executive-level sales and go-to-market searches. He serves VC-backed growth companies, private equity firms, and large, global organizations. Mr. Clark specializes in industries such as enterprise software, tech-enabled business services, SaaS, internet, and information services.

Chief Marketing Officers

Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.

“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team and know that collaboration with the rest of the C-suite will be instrumental to their success.”

Here’s a sampling of recent chief marketing officer searches taken from the Hunt Scanlon Media archives:

Following an extensive and competitive search process, Egon Zehnder recently placed Luis Garcia as chief marketing officer of Naterra International. He will step into the role of Naterra’s inaugural chief marketing officer, driving the marketing strategy for the company’s notable brand, Tree Hut, and its expanding portfolio. “We are thrilled to welcome Luis Garcia to our Naterra team as we embark on an exciting new chapter for our brands,” said Jon Song, CEO of Naterra International. “Luis brings a wealth of expertise in building iconic brands and a bold vision for innovation that aligns perfectly with our goals. We are confident his dynamic leadership will drive transformative growth and take Naterra to new heights in our key categories.”

The Talent Studios recently recruited Thomas De Stio as the new chief marketing officer of Summit Golf Brands. Jeremy Cohen, Kelli Telling, and Heather Porter led the search assignment. Mr. De Stio is an accomplished and passionate leader with a history of building and scaling digital and global Ecommerce businesses, consistently delivering double and triple-digit growth. Previously, Mr. De Stio was head of digital and ecommerce at LoveShackFancy. Before that, he served as vice president, worldwide digital & ecommerce with TOM FORD. Prior to this, Mr. De Stio was director of digital, Loro Piana, LVMH. During his career, he has also gained experience serving in various senior positions with Tod’s Group, Gucci, Luxottica, Lacoste, and ADR Media Integrators.

 The Millard Group, which focuses on building executive teams for venture capital and private equity backed growth stage technology companies, has assisted in the placement of Sheridan Orr as the new chief marketing officer of Language I/O in Cheyenne, WY. “2023 marked a pivotal moment of expansion and visibility for Language I/O,” said Heather Shoemaker, founder and CEO of Language I/O. “With an amplified global marketing presence under Sheridan’s leadership, we are thrilled about the transformative potential of our 2024 roadmap to reshape how organizations connect across languages and geographies.” Ms. Orr is an experienced marketing executive specializing in International go-to-market strategy, performance marketing, crafting powerful product and brand stories, and leading high performing teams for B2B SaaS companies. She previously served as a managing partner at The GTM Collective and was the chief marketing officer of Built In for over three years.

Related: Heidrick & Struggles Places Chief Marketing Officer for FloQast

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor  – Hunt Scanlon Media