Heidrick & Struggles Places Chief Marketing Officer for FloQast
September 17, 2024 – Executive search, leadership consulting, and culture shaping services provider Heidrick & Struggles has recruited Ben Schechter as the new chief marketing officer of accounting transformation platform FloQast in Los Angeles. “Ben’s extensive experience in building and scaling marketing organizations, along with his proven ability to drive growth through innovative multi-channel strategies, makes him a valuable addition to the FloQast leadership team,” said Josh Glover, president and chief revenue officer of FloQast. “Marketing plays a critical role in our continued growth, and we are confident that Ben’s leadership will help us enhance our market presence and deliver even greater value to our customers.”
Mr. Schechter has more than 25 years of experience leading global marketing teams across SMB, mid-market, enterprise, and consumer sectors. Prior to joining FloQast, Mr. Schechter served as chief marketing officer at RingCentral, where he led a global marketing team of 130. During his tenure, he was instrumental in developing integrated campaigns and optimizing demand generation efforts, significantly increasing leads, SQLs, and pipeline year-over-year. Mr. Schechter also spearheaded the company’s rebranding efforts and expanded its market reach, driving growth and positioning RingCentral as a leader in the industry.
Before RingCentral, Mr. Schechter held senior marketing roles at Adobe, Box, and Yahoo!, where he led high-performing teams and drove significant improvements in customer acquisition, monetization, and retention. His experience spans across B2B and B2C environments, where he implemented marketing strategies that increased brand awareness, improved efficiency, and generated substantial revenue growth.
In his new role with FloQast, Mr. Schechter will oversee all marketing functions, including brand and content development, demand generation, customer marketing, corporate communications, product marketing, and marketing operations. He will focus on enhancing FloQast’s brand presence, increasing awareness of the company’s ongoing growth and innovation, and supporting sales strategy as FloQast expands its reach within the accounting and finance industries. He will report directly to Mr. Glover. “I’m excited to join FloQast at such a pivotal moment in its growth,” said Mr. Schechter. “FloQast is powered by a remarkable group of people with a fantastic culture. I’m thrilled to lead a world-class marketing team and play a critical role in driving momentum and evangelizing FloQast’s mission of transforming accounting.”
FloQast, an accounting transformation platform created by accountants for accountants, enables organizations to automate a variety of accounting operations. Trusted by more than 2,800 global accounting teams – including Twilio, Los Angeles Lakers, Zoom, and Snowflake – FloQast enhances the way accounting teams work, enabling customers to automate close management, account reconciliations, accounting operations, and compliance activities.
Chief Marketing Officers
Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.
“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team and know that collaboration with the rest of the C-suite will be instrumental to their success.”
Here’s a sampling of recent chief marketing officer searches taken from the Hunt Scanlon Media archives:
The Millard Group, which focuses on building executive teams for venture capital and private equity backed growth stage technology companies, has assisted in the placement of Sheridan Orr as the new chief marketing officer of Language I/O in Cheyenne, WY. “2023 marked a pivotal moment of expansion and visibility for Language I/O,” said Heather Shoemaker, founder and CEO of Language I/O. “With an amplified global marketing presence under Sheridan’s leadership, we are thrilled about the transformative potential of our 2024 roadmap to reshape how organizations connect across languages and geographies.” Ms. Orr is an experienced marketing executive specializing in International go-to-market strategy, performance marketing, crafting powerful product and brand stories, and leading high performing teams for B2B SaaS companies. She previously served as a managing partner at The GTM Collective and was the chief marketing officer of Built In for over three years.
Mercedes Chatfield-Taylor and Sarah Scheer of Artico Search have assisted in the recruitment of Dee Anna McPherson as the new chief marketing officer of Flock Safety. “Over the past year, Flock Safety has attracted an executive team with proven experience building the top-tier technology companies in their respective markets, and our current position as a multi-product, multi-market company reflects this breadth of expertise,” said Garrett Langley, Flock Safety’s founder and CEO. “As our new marketing leader, Dee Anna’s leadership positions us to make even greater significant strides toward leading the way into a safer future.” Ms. McPherson brings strong marketing expertise to the Flock Safety team. She most recently served as CMO at Invoca for the past three years, where she played a pivotal role in positioning the company as a leader in AI-powered conversation intelligence.
TurnkeyZRG has been retained by the Chicago Fire Football Club to lead in its search for a chief marketing officer. Allie Crone led the assignment. Coming off a record-breaking 2023 Season, Chicago Fire is seeking a data-driven and agile leader to join the executive team. Acting as brand steward, this role is responsible for developing and implementing branding, advertising, media, and promotion activities to generate ticket sales, leverage corporate partner collaboration and garner increased awareness and interest for the Club locally and globally. Additionally, the role will oversee marketing/brand strategies related to the Chicago Fire Foundation, Fire Pitch (recreational soccer facility), youth and recreational soccer and other Club endeavors, and will serve as the club’s primary liaison to the Major League Soccer marketing department and Soccer United Marketing ensuring the Chicago Fire remains connected with important initiatives and partnerships at the league level.
Related: Winning Strategies For Scale-up CMOs
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
