McDermott + Bull Assists Technology Credit Union with Chief Marketing Officer Search

May 15, 2025 – Irvine, CA-based McDermott + Bull has assisted in the recruitment of Terri Giannetti as chief marketing officer of Technology Credit Union (Tech CU) in San Jose, CA. The search was led by McDermott + Bull president Brandon Biegenzahn, managing director Courtney Dorrel, vice president Hilary Raska, and senior and executive recruiter Rachel Camonayan. “Terri’s extensive background in marketing, customer segmentation, data analytics and member experience, paired with her leadership at both credit unions and well-known retail brands, makes her an ideal fit to lead our marketing strategy,” said Todd Harris, CEO of Tech CU. “Her ability to align marketing and operational goals will be essential as we continue building momentum toward our current and future goals.”

As chief marketing officer, Ms. Giannetti will be responsible for developing and executing strategies to drive lead generation, sales conversion, market share growth, member retention, and brand awareness. She brings over 27 years of leadership experience across the financial services and retail industries, most recently serving as chief experience officer at Seattle Credit Union. There, she led a 72-person team spanning marketing, brand, retail, contact center, and facilities.

Tech CU is a $4.7 billion Bay Area credit union. As a federally insured not-for-profit organization, it has invested its resources to deliver superior rates, lower fees, and outstanding service and member benefits for more than 60 years while also supporting quality of life in local communities. Tech CU serves more than 200,000 members throughout the United States and provides financial products for all stages of its members’ lives, including personal banking, wealth management, private banking, commercial lending, and business banking.

McDermott + Bull provides mission-critical permanent executive placement and interim solutions for a range of domestic and global clients. The firm serves private and public companies, private equity firms and their operating companies across multiple industries, including technology, financial services, biotech and life sciences, and professional services.

Mr. Biegenzahn holds dual roles as president of McDermott + Bull and chair of the firm’s financial services practice group. As president, he leads day-to-day operations as well as the strategic buildout of the team of executive search managing directors. As chair of the financial services practice group, Mr. Biegenzahn is a partner to an array of financial services firms, including investment banks, commercial banks, private banks, credit unions, asset managers, institutional investors and fintech companies.

Ms. Dorrel partners with the principal consultants on executive-level searches. Her prior professional experience includes admissions recruitment for a nationally-recognized trade college, as well as recruiting for technology and pharmaceutical/medical device professionals at small boutique firms.

Ms. Camonayan works within McDermott + Bull’s financial services practice, where she works closely with the firm’s managing directors to source senior leadership talent for clients. Prior to joining the firm, she served for three years at a retained executive search firm based in Los Angeles that specialized in conducting senior and executive-level searches for clients in the financial services industry. Namely, their clientele was composed of banks, credit unions, and financial technology organizations.

Chief Marketing Officers

Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.

“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team and know that collaboration with the rest of the C-suite will be instrumental to their success.”

Here’s a sampling of recent chief marketing officer searches taken from the Hunt Scanlon Media archives:

The Talent Studios has recruited Katie Keil as the senior vice president of marketing and chief marketing officer of San Francisco Bay Area-based specialty coffee roaster and retailer Peet’s Coffee. Gretchen Koch and Serena Smith led the assignment. Ms. Keil brings over 20 years of consumer products, beauty, and consumer technology marketing leadership experience. She has a strong track record of driving results on both big and startup brands, existing and new to the world products, turnaround and high growth businesses. Ms. Keil previously served as CMO of MyFitnessPal. In this role, she grew revenue 1.6x over three years, leading business strategy, International, customer service and full funnel marketing (growth, lifecycle, creative, brand). She also led development and implementation of new business strategy resulting in more strategic focus, clearer innovation roadmap and better collaboration across functions.

Greenwood Village, CO-based executive search firm RevelOne has helped to recruit Kaylin Durham as the new chief marketing officer of SupplyHouse.com in Melville, NY. The search was led by vice president Liz Schrum and Montse Jungers. “Thank you Josh Meyerowitz and Matt Willden – CEO and CHRO at SupplyHouse.com – for working closely with our team throughout the search,” RevelOne said in a LinkedIn post. Ms. Durham brings a background in scaling teams across marketing and e-commerce, managing large marketing budgets and deep expertise in digital channels. She most recently served as chief customer officer at The Aaron Company Inc. Before that, Ms. Durham gained experience in senior roles with Swarm Agency and 22squared.

Following an extensive and competitive search process, Egon Zehnder recently placed Luis Garcia as chief marketing officer of Naterra International. He will step into the role of Naterra’s inaugural chief marketing officer, driving the marketing strategy for the company’s notable brand, Tree Hut, and its expanding portfolio. “We are thrilled to welcome Luis Garcia to our Naterra team as we embark on an exciting new chapter for our brands,” said Jon Song, CEO of Naterra International. “Luis brings a wealth of expertise in building iconic brands and a bold vision for innovation that aligns perfectly with our goals. We are confident his dynamic leadership will drive transformative growth and take Naterra to new heights in our key categories.”

Related: Heidrick & Struggles Places Chief Marketing Officer for FloQast

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor  – Hunt Scanlon Media