Flatiron Search Partners Places CTO at Massage Envy
June 8, 2026 – Flatiron Search Partners (FSP) has assisted in the recruitment of Abe Hong as chief technology officer of Massage Envy in Scottsdale, AZ. “Abe is a proven technology leader with deep experience supporting complex, multi-site businesses,” said Todd Schrader, CEO of Massage Envy Franchising. “His ability to align technology strategy with business goals, combined with his collaborative leadership style, will be instrumental as we continue to evolve our digital capabilities and support growth across the franchise network.” Mr. Hong brings more than 25 years of experience leading global technology organizations, with deep experience supporting multi-site businesses across retail, hospitality, and service-based industries.
Most recently, he served as chief technology officer at Learning Care Group, where he led enterprise technology, digital platforms and AI strategy. Prior to that, he held executive leadership roles including chief operations officer at Technologent, chief information officer at Discount Tire and Red Rock Resorts, and senior technology leadership roles at Starbucks and Russell Investments.
In this role, Hong will lead Massage Envy’s technology strategy, digital transformation, cybersecurity and enterprise systems, with a focus on supporting franchisees, enhancing the member and guest experience, and advancing the brand’s digital capabilities.
“I’m excited to join a brand that is so focused on supporting franchisees and delivering meaningful experiences for members and guests,” said Mr. Hong. “I look forward to working with the team to build on the company’s strong foundation and continue advancing its technology capabilities to support long-term growth.”
Massage Envy, based in Scottsdale, Arizona, is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is a leading provider of premium skin care offerings and massage services. The Massage Envy brand was founded in 2002 and began offering skin care services in 2008.
Established in 2018, Flatiron Search Partners is a boutique executive search and growth advisory firm with offices in New York City and Denver. The firm leverages a cross-industry network to focus on key sectors: beauty, business services, consumer products/ services, consumer healthcare, education and training, experiential/ specialty retail, food and beverage/restaurants, franchising, health and wellness/active lifestyle, hospitality and nightlife, and technology and SaaS. Flatiron leads recruitment efforts for CEOs and presidents, as well as executives and functional leads overseeing operations, customer experience, sales/revenue, marketing, training, HR, finance, product, technology, and real estate/development.
Related: Flatiron Search Partners Recruits CFO for PE-Backed 360 Behavioral Health
Bill Stauffer, co-founder and co-CEO, has spent the past 20 years scaling brands at various growth stages across the consumer, food and beverage, and healthcare sectors. Mr. Stauffer has experience working with founders, boards of directors, executive teams, and private equity/venture capital sponsors.
Joe Miller, co-founder and CEO, has spent the last 10 years driving scalable business strategies for high-growth companies in the branded consumer space. Mr. Miller has a background in cross-functional management and financial analysis, and a track record of attracting and managing winning teams, driving operational execution, and achieving growth targets.
Jeni’s Splendid Ice Creams Search
Flatiron Search Partners also recently placed David Stever as the new CEO of Jeni’s Splendid Ice Creams in Columbus, OH. He joins the company at a time of strong momentum and will lead its next phase of growth as the brand continues to expand nationally and deepen its connection with customers and communities.
“We are thrilled to welcome David Stever as CEO of Jeni’s Splendid Ice Creams,” said Brian Knez, Jeni’s chairman. “He brings a rare combination of operational excellence and business leadership, along with a proven ability to scale global brands. During his time at Ben & Jerry’s, he fostered a people-first culture rooted in quality, the guest experience, and a passion for the power of ice cream to bring people together. We are confident that Dave, together with our terrific Jeni’s team, will continue to successfully expand this wonderful brand while staying true to its culture and artisanal heritage.”
Mr. Stever brings more than 25 years of leadership experience in consumer-packaged goods. As chief executive officer and CMO of Ben & Jerry’s, he led the business through transformative growth while strengthening the brand, expanding innovation, and increasing its global relevance.
Related: Flatiron Search Partners Places Chief Marketing Officer at TRUEWERK
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
