Flatiron Search Partners Places Chief Marketing Officer at TRUEWERK
December 2, 2025 – Flatiron Search Partners (FSP) has placed Emily Sly as chief marketing officer of Stride Consumer Partners-backed TRUEWERK in Denver, CO. “We’ve been fortunate to work alongside Stride and TRUEWERK for several years now, helping to assemble an incredibly talented leadership team, and we’re excited to welcome,” Flatiron Search Partners said in a LinkedIn post.
“As TRUEWERK continues to grow, staying true to the values that shaped this brand is essential,” said Brian Ciciora, founder and chairman. “Emily brings clarity, curiosity, and a deep respect for the trades. She understands the importance of the work and the pride behind it, which aligns directly with our mission.”
“Emily’s experience guiding beloved consumer brands through meaningful stages of growth makes her a strong addition to our leadership team,” said Glenn Silbert, CEO of TRUEWERK. “Her ability to unite teams around a clear brand purpose will help drive TRUEWERK forward while staying grounded in what makes us who we are.”
Previously, Ms. Sly served as head of marketing at PopSockets. Before that, she served as vice president, brand and marketing for Funko. Prior to this, Ms. Sly spent 13 years of Crocs, serving as VP of global marketing.
Ms. Sly joins TRUEWERK during a period of rapid brand momentum, as the company expands product innovation, deepens its connection to the trade community, and advances its mission of building the world’s most technical, high performance workwear.
“I’ve dedicated my career to helping brands understand why they matter and ensuring that meaning shows up consistently across every touchpoint,” said Ms. Sly. “TRUEWERK is built on the belief that the work people do, and the gear they rely on, should always be built like it matters, because it does. I’m excited to help deepen that connection and support the communities who embody that purpose every day.”
Established in 2018, Flatiron Search Partners is a boutique executive search and growth advisory firm with offices in New York City and Denver. The firm leverages a cross-industry network to focus on key sectors: beauty, business services, consumer products/ services, consumer healthcare, education and training, experiential/ specialty retail, food and beverage/restaurants, franchising, health and wellness/active lifestyle, hospitality and nightlife, and technology and SaaS. Flatiron leads recruitment efforts for CEOs and presidents, as well as executives and functional leads overseeing operations, customer experience, sales/revenue, marketing, training, HR, finance, product, technology, and real estate/development.
Bill Stauffer is co-founder and managing partner with Flatiron. He has spent the past 20 years scaling brands at various growth stages across the consumer, food and beverage, and healthcare sectors. Mr. Stauffer has experience working with founders, boards of directors, executive teams, and private equity/venture capital sponsors.
Related: Flatiron Search Partners Assists Exaltare Capital Management with CEO Search
Joe Miller is also co-founder and managing partner with the firm. He has spent the last 10 years driving scalable business strategies for high-growth companies in the branded consumer space. Mr. Miller has a background in cross-functional management and financial analysis, and a track record of attracting and managing winning teams, driving operational execution, and achieving growth targets.
Mathnasium- Fortis Franchise Group Search
Flatiron Search Partners also recently placed Kenneth Hall as the new CEO of Mathnasium- Fortis Franchise Group in Winter Park, FL. “Congratulations to Kenneth Hall on his new role as CEO at Snapdragon Capital Partners-backed Mathnasium- Fortis Franchise Group,” Flatiron Search Partners said in a LinkedIn post. “We were grateful to partner with Snapdragon on yet another portfolio company, and are thrilled with the outcome.”
Mr. Hall serves on the board of Medi-Weightloss, where he previously held the role of chief executive officer, leading the national network of physician-supervised weight loss and wellness clinics. Earlier in his career, he served as president and board member of Miracle-Ear Pivot Holdings LLC, guiding one of the brand’s largest franchise operations across multiple states. Prior to that, he held senior leadership positions with Amplifon, LensCrafters, Asset Acceptance, Michigan Orthopedic Services, Concentra, and Edwards Lifesciences, where he built deep expertise in multi-unit operations, strategic growth, and business transformation across the healthcare and consumer sectors.
In 2024, Mathnasium- Fortis Franchise Group used Boston, MA-based executive search firm Bauer Harris to recruit Melissa Gebhard as its chief operating officer. The majority of Ms. Gebhard’s career has been spent on field operations. She has a demonstrated history of driving strong business operations exceeding metrics on revenue, labor, and expenses with a prioritization around people development. Ms. Gebhard most recently served as vice president of operations with C2 Education.
Related: Flatiron Search Partners Recruits Chief Marketing Officer for WorldSprings
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
