Cornerstone International Group Names Board Chair for Global Marketing

January 29, 2019 – Marketing and branding professionals continue to gain stature at executive search firms. Recently, Cornerstone International Group, a global executive search and leadership development firm, appointed Diego Cubas as its new board chair for global marketing.

“As we continue to develop and expand, it became evident that this role was needed to provide leadership into the growingly complex marketing area,” said Cornerstone president Larry Shoemaker.

Mr. Cubas is partner and managing director of Cornerstone Lima (Peru) and director and partner of Cornerstone Mexico. He is a frequent panelist and speaker on a number of subjects including personal marketing, competencies-based selection processes and talent management.

“Diego’s 12 years of experience as a leader in retained search with Cornerstone in Peru provides him the needed insight that will prove extremely valuable as he guides Cornerstone’s marketing efforts around the globe,” Mr. Shoemaker said.


Search Firms Adding Marketing Leaders to Guide Brands, Create Buzz
Marketing and branding professionals are playing increasingly vital roles at executive search firms as recruiting outfits push into new lines of business, evolve their brands and rev up their social media presence.

Two of the latest: ZRG Partners and the Human Capital Group have appointed new marketing leaders. 

The Human Capital Group recently appointed Alex Petrini as the firm’s new marketing manager. Ms. Petrini is an experienced marketing manager with a demonstrated history of working in the staffing and recruiting industry.


Mr. Cubas is senior consultant in executive search, competencies-based interviews and coaching. He has experience in commercial and marketing strategies, including market research and brand building, with emphasis on consumer goods and services in companies such as Procter & Gamble, AIG and Americatel.

Growing Global Search Provider

Cornerstone International Group provides executive search and leadership development services to global roster of clients. Both before (with psychometric assessment) and after (onboarding) its search process, the organization ensures the highest possible chance of success in filling talent needs, the firm said. Cornerstone has 66 experienced member firms in both developed and emerging markets worldwide.

In December, Cornerstone opened new offices in Brussels and Zurich. Peter Buytaert returns from several years in China to manage Cornerstone Brussels. He has more than 25 years of international executive management, HR leadership and executive search experience, of which 12 years were spent in China and 14 years in locations such as Hong Kong, Tokyo, Manila, Kuala Lumpur and Seoul. Cornerstone’s Zurich office is led by Christian Ulricht, owner and manager of Ulrich Associates AG.

“We are delighted to welcome Peter and Christian to Cornerstone,” said Simon Wan, chairman of Cornerstone. “We are proud to offer the highest quality of executive search and leadership development now in 16 of the 27 countries in the EU.”

Cornerstone also recently added Recluta Talenthunter as a member firm in Costa Rica. The firm becomes Cornerstone Costa Rica and is the 56th member office and fifth in Latin America offering retained executive search and leadership development services. Recluta was founded six years ago by Miguel Lopez. The firm specializes in placing top professionals in all areas of business, ranging from IT, pharma, health, marketing, call center, BPO, IT, financial, industrial and customer service.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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