Calibre One Names Leader of New Consumer Division

February 6, 2024 – Executive search firm Calibre One has appointed Luis DeAnda to lead its new consumer division as partner and head of consumer practice. “Calibre One’s focused consumer practice is poised for success, especially with Luis at the helm,” said Tom Barnes, managing partner of Calibre One. “Consumer businesses recognize the importance of engaging in mobile and tech-forward functions across their organizations from supply chain to marketing to finance to customer experiences. Since we are already a leading tech search firm and have developed strong relationships within this arena, adding tech-driven consumer-focused recruitment is a natural progression. Luis, with his extraordinary, multi-faceted and purist consumer background will provide his clients exceptional knowledge, backed by our company’s impressive digital and mobile expertise.”

Working from the company’s Los Angeles office, Mr. DeAnda’s role is to lead and grow this newly formed division. He is charged with growing the practice across the country and building a national team of experts.

Mr. DeAnda has worked with founders of high-growth companies to build senior management teams, as well as with established companies navigating a digital transformation agenda. He has expertise in the go-to-market function and placements of chief marketing, branding and digital officers, and all modern marketing functions, as well as CEO/board, president and general management.

Previously, Mr. DeAnda was a partner at True Search and head of the consumer go-to-market practice where he worked in industries including fashion and retail, consumer tech, hospitality, food and beverage, gaming, entertainment and lifestyle brands. Prior to this, he was a partner at Heidrick & Struggles in its global consumer and digital practice, where he made key placements at California Pizza Kitchen, Citi, Estee Lauder, Home Depot, Nordstrom, 2K Interactive, and Walmart.

Before transitioning into executive recruiting, Mr. DeAnda was president and CEO of TBWA\ Los Angeles, working with such clients Apple, Airbnb, Nissan, adidas, Netflix, MillerCoors, Twitter, and Gatorade. Additionally, he was international managing director of the bespoke agency for Apple responsible for opening offices in Shanghai, Sydney, Tokyo and Seoul, while overseeing advertising across 14 countries. Mr. DeAnda also spent 10 years in Japan as the COO of TBWA\Hakuhodo.

Related: Calibre One Adds Diversity, Equity & Inclusion Veteran 

An international recruiting boutique specializing in working with technology-centric businesses at all stages of development, Calibre One’s client list includes AMEX, Flex, eBay, Expedia, NetSuite, Monster, TripAdvisor, Symantec, and Fiserv & Hearst. Established in 1999, the firm has offices in San Francisco, London, New York, and Singapore. Calibre One specializes in managing high-level executive searches for software, hardware, business services, communications, cleantech, and internet businesses. The firm also works with leading investors in North America, Europe, Asia-Pacific, Latin America, and Israel.

Recent Growth

In November, Calibre One launched a new legal, compliance, risk and regulatory practice group. The firm hired Paul DeCoster as a partner and leader of the new practice working from the firm’s New York City office. “Nearly every industry has a need for legal, regulatory and compliance officers, and with Paul’s extensive law background coupled with his successful executive search career, he’s the perfect fit for our new legal, compliance, risk management and regulatory practice,” said Mr. Barnes. “We’re confident Paul’s drive, enthusiasm and experience will lead this new practice to much success for Calibre One and the clients he serves.”

Calibre One Opens Office in Boston
Calibre One has expanded with the opening of a new office in Boston. Molly A. Robb, who will head the location, has been added as partner specializing in the firm’s healthcare and life sciences practice and working closely with Christos Richards who leads the practice from the west coast. “Between Molly and Christos’ top-notch skills and experience in placing healthcare and life sciences CEOs, C-suite and board professionals, we have truly created a bicoastal dream team,” said Tom Barnes, managing partner. “And Molly’s additional expertise in the healthcare investment sector will be instrumental in adding value to our already successful healthcare and life sciences practice.”

In October, Calibre One named Harry Greenspun as partner and leader of the new innovative health and well-being practice group while expanding the company’s presence in the D.C. area. “Dr. Greenspun brings an exceptional perspective to our organization,” said Mr. Barnes. “He’s served not just the clinical side, but across nearly every industry. He is the perfect choice to lead this innovative new health and well-being practice, and we’re thrilled work alongside him. We are very excited to introduce this new area of expertise to our clients. We have all learned a lot over the past few years, and more and more organizations grasp how broadly health impacts their people, products and environment.”

With the health of employees, customers, partners and communities becoming critical to among healthcare organizational, Dr. Greenspun focuses primarily on placing chief medical officers, board positions, and similar executives across nearly every industry.

Related: Calibre One Expands Search Staff

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Executive Editor; Lily Fauver, Senior Editor – Hunt Scanlon Media

Share This Article


Notify of
Inline Feedbacks
View all comments