Caldwell Places Chief Revenue Officer at Rasa Technologies 

June 21, 2021 – Top-drawer chief revenue officers are commonly found at start-ups and smaller businesses and tend to the bottom line while the rest of the C-level team expands key partnerships, seeks growth opportunities, or sources funding. That is changing. Larger businesses now view the CRO post as an essential, long-term role. In one recent search, Mercedes Chatfield-Taylor, managing partner of the private equity and venture capital practice at Caldwell, placed Melissa Feinstein Gordon as the new chief revenue officer of Rasa Technologies. Ms. Feinstein Gordon brings experience in leadership, general management, and sales. She excels in building out teams that execute at various stages of company growth, putting process in place to hire, train, motivate and close business.

Most recently, Ms. Feinstein Gordon was senior vice president and GM marketplace at Tradeshift. In that role, she managed a cross-functional team of sales, business development, engineering, and operation functions. Prior to Tradeshift, she led worldwide sales at MemSQL, building out the commercial and federal sales organizations. Before that, Ms. Feinstein Gordon served as a vice president in Oracle’s enterprise accounts group, responsible for Fortune 500 customers in the Northeast. In nearly a decade at Oracle, she built teams that consistently over-performed and pioneered the sale of new products. Her experience spans various roles across field sales, telesales and business development. She has also consulted with early-stage technology companies to develop their go-to-market strategy, drive product-market fit and focus for their sales efforts.


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Rasa Technologies is building the standard infrastructure for conversational AI. With over 10 million downloads since launch, their open-source tools are used by developers worldwide, and Rasa runs in production everywhere from start-ups to Fortune 500s. With Rasa, all teams can create better text- and voice-based assistants. Rasa provides infrastructure and the tools necessary for high-performing, resilient, proprietary AI assistants.

Ms. Chatfield-Taylor runs Caldwell’s global venture capital and private equity practice. She focuses on executive-level search for high-growth technology companies, with deep expertise in B2B SaaS, DevOps, E-commerce, consumer, and other transformative technologies. She has completed more than 50 CEO searches as well as hundreds of high impact C-level assignments for her clients, with a deep passion and expertise in helping to diversify VC and PE-backed company boards and their leadership teams. Ms. Chatfield-Taylor recently placed Kelli Koschmann as chief people officer of Showpad, Derrick Ware as CTO of Newsela, Sun Lee as CMO of Sisu, Heidi O’Neill as a board member at Spotify (IPO), and Prashanth Chandrasekaran as CEO for Stack Overflow.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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