Bespoke Partners Recruits Chief Revenue Officer for Personify

May 18, 2016 – Executive search firm Bespoke Partners has recruited Scott Adkins as chief revenue officer of Personify. Founding partner, Kristie Nova, led the search. Mr. Adkins brings over 20 years of senior leadership experience in the software industry, extensive expertise in enterprise software sales management, and an abundance of experience working with non-profit organizations.

He most recently served as vice president of sales for MicroEdge, a Blackbaud Inc. company. Prior to his tenure at MicroEdge, he served in various senior leadership roles at SumTotal Systems, Oracle, and ESRI.

“Scott has an impressive background in the greater member-centric non-profit space,” said Eric Thurston, president and chief executive officer of Personify. “His experience will be an asset to our clients and our company.”

“I am very excited to join the Personify team,” said Mr. Adkins. “It is a rare pleasure to be able to work in an organization that serves a client base with such inspiring missions.”

Personify is an enterprise software and service solution that empowers member-focused organizations. Its suite of products and services enable member-based organizations to better understand, track and manage their constituents.

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San Diego-headquartered Bespoke Partners assists private equity firms deliver executives to their portfolio companies. The firm has served clients including Rubicon, Insight Venture Partners, TravelClick, Model N, Inc., Cherwell Software, Abila and TA Associates.

Chief revenue officers are fast becoming mission-critical innovators for companies that look to dominate a market first and fastest, say recruiters. Exceptional candidates that are making short lists these days seem to have jack-of-all-trade CVs: typical skill sets include diverse backgrounds in marketing, operations, sales, technology, and strategy.

“Aligning all of these functional orbits with the aim of increasing revenue streams is their primary task,” said Scott A. Scanlon, founding CEO of Hunt Scanlon Media. “Finding good ones doesn’t come easily, or cheaply. CROs are all about leverage: constantly checking supply and demand metrics to know when and where their companies might need to double down.”

Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media

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