The Pi Group Rebrands to Perpetual

May 22, 2019 – The Pi Group (Perpetual Insights, Pi Executive and Perpetual Ambition), a boutique recruitment and talent advisory firm for consumer brands, has rebranded.

As Perpetual, the company reinforces its commitment to offering a full range of solutions clients require along the entire talent journey. “From talent acquisition to talent development to talent analytics, Perpetual is dedicated to empowering talent and fueling brands,” the firm said.

“We have evolved significantly since we first launched the Pi Group in 2013,” said Steve Morrissey, founder and managing partner of Perpetual. “Over the years we’ve designed an innovative approach that fully addresses clients’ recruitment and talent development needs. Our new name, Perpetual, was chosen because it reflects the uninterrupted, never-ending insight we deliver throughout the talent lifecycle of a client. In one word, it captures our core and our mission.”

Mr. Morrissey said that as an overarching brand Perpetual delivers a diverse set of offerings in three distinct areas:

  • Talent Acquisition: Talent Mapping, Executive Search and Interim Management: At the core, Perpetual comprises executive search professionals renowned for their abilities to acquire the very best talent for clients. This is achieved by mapping the talent market, sourcing and engaging the best leaders, and securing best-in-class interim professionals to deliver on business and strategic gaps.
  • Talent Development: Executive Coaching, High Performing Team Capability Programs, Strategy Enablement and Career Transition: Perpetual accelerates the performance of clients’ team through customized talent development programs across executive coaching, high performing team capability, strategy enablement and outplacement.

  • Talent Analytics: Talent Assessment Tools and a Perpetual Predictive People Analytics Platform: Perpetual enables clients to unleash the full potential of their team by uncovering key insights into their teams’ DNA, using the perpetual predictive people analytics platform and suite of talent assessments. Powered by AI, the organization’s industry leading tools help clients gain deep insight into individual and team performance, engagement, and evaluate team fit.

New Addition

Perpetual recently expanded with the addition of Traci Gentry as senior director. She will bring her vast expertise from her time as a brand leader in the food and consumer goods space to further our acquisition practice.

Ms. Gentry has 25 years of brand marketing experience as well as several years of executive recruiting experience. She was vice president of marketing at BIC Consumer Products USA, where she led a team of 25 marketers and brand designers across three diverse consumer categories. Prior to that, he was director of global chocolate innovation at the Hershey Co., where she spent 12 years in progressive brand management and innovation leadership roles.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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