The Adecco Group Introduces r.Potential
April 25, 2025 – The Adecco Group has launched r.Potential, which will enter into a strategic partnership with Salesforce. r.Potential was established to support senior business leaders tasked with shaping the future of work. As AI rapidly becomes central to enterprise decision-making, today’s business leaders are confronting new questions and challenges around how human and digital workforces will coexist, collaborate, and succeed together in the modern workplace. With its main office in San Francisco, r.Potential is led by Greg Shewmaker, who will serve as the company’s CEO. He was previously Adecco’s senior vice president of global operations and AI.
“As investment and advances in AI agents proliferate, senior business leaders face increasing pressure to make high-stakes workforce decisions with clarity and confidence that ensure a future in which human and digital workers coexist and thrive together,” said Mr. Shewmaker. “Given the magnitude of this moment, poor planning and preparation could realistically lead to millions of people being mistakenly impacted by job loss or underemployment and/or the loss of billions of dollars in failed AI investments. We are creating next-generation enterprise intelligence to allow leaders to explore potential paths before committing to them. We believe this will help organizations automate work without dehumanizing their workers and help them avoid unnecessary waste.”
“This new company is uniquely positioned to support business leaders to enhance their workforce strategies in a new paradigm where human and digital agents are collaborating side-by-side,” said Denis Machuel, CEO of the Adecco Group. “r.Potential can deliver innovation at the speed and scale required in the world of agentic AI.”
r.Potential asserts that embracing AI adoption within a well-defined framework for collaboration between humans and AI agents – relevant, scalable, predictable, and executable – sets the stage to unlock successful outcomes. “Only by having a dynamic understanding of the work humans should continue to do and the work agents can do will senior business leaders be able to accelerate workforce modernization,” the Adecco Group said.
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r.Potential is leveraging vast information not currently found in existing AI models. This includes real-time global labor data and the Adecco Group’s workforce insights. r.Potential is also entering into a strategic partnership with Salesforce to leverage its core platform and Agentforce, the digital labor platform designed to augment teams with trusted autonomous AI agents, to develop its solution. This enables the company to create enterprise intelligence with compounding layers of value that include:
- Integrative Intelligence: Suggested configurations of human and digital potential based on the unification of market and company data.
- Adaptive Intelligence: Suggested configurations of human and digital potential based on real-time agent performance across an enterprise.
- Predictive Intelligence: Simulated configurations of human and digital potential based on market and company data, real-time performance, and proprietary intelligence trained specifically for C-suite decision-making.
Bullhorn Alliance
The Adecco Group recently strengthened its partnership with Bullhorn, a global leader in software for the recruitment industry. Adecco Group will deploy Bullhorn’s latest applicant tracking system (ATS), to transform the matching process between candidates and job opportunities. Its search and match algorithms effortlessly pinpoint the most suitable candidates without recruiters having to manually search, saving them valuable time and increasing efficiency. Bullhorn Recruitment Cloud supports the Adecco Group’s goals of using technology to improve customer experience, including through a double-digit improvement in fill rates and lower time to fill, while providing a cohesive and efficient workflow.
The Adecco Group Launches New Salesforce-Powered Company to Unite Human and Digital Talent
The Adecco Group recently launched a new company, backed by investments from both the Adecco Group and Salesforce. The new company is entering into a strategic partnership with Salesforce to help organizations build an integrated workforce of humans and AI agents. This new outfit will empower senior leaders to strategically plan, deploy, and manage workers and AI agents at scale. It will leverage the customer’s data, the Adecco Group’s workforce insights, and Salesforce’s Agentforce, the digital labor platform for augmenting teams with trusted autonomous AI agents in the flow of work. “In doing so, the company will help businesses build workforces where human and digital workers coexist and thrive,” the Adecco Group said.
“I am delighted that we are strengthening our partnership with Bullhorn to drive the future of work through technology,” said Mr. Machuel. “23,000 of our employees use Bullhorn Recruitment Cloud every day to put the world to work. And the digital revolution is just beginning. Together, we are developing innovative AI solutions with the Salesforce #Agentforce Partner Network that will redefine recruitment and transform employee and customer experiences.”
“This is truly a head-turning moment for the recruitment industry,” said Art Papas, CEO of Bullhorn. “AI will, without a doubt, have a profound effect on customer growth and profitability in the future. Industry leaders like the Adecco Group are infusing AI into their recruitment workflows and, in doing so, are creating the roadmap for the recruitment industry moving forward.”
Related: How to Use AI to Stand Out to Executive Search Consultants
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
