The Adecco Group Launches New Salesforce-Powered Company to Unite Human and Digital Talent

April 3, 2025 – The Adecco Group has launched a new company, backed by investments from both the Adecco Group and Salesforce. The new company is entering into a strategic partnership with Salesforce to help organizations build an integrated workforce of humans and AI agents. This new outfit will empower senior leaders to strategically plan, deploy, and manage workers and AI agents at scale. It will leverage the customer’s data, the Adecco Group’s workforce insights, and Salesforce’s Agentforce, the digital labor platform for augmenting teams with trusted autonomous AI agents in the flow of work. “In doing so, the company will help businesses build workforces where human and digital workers coexist and thrive,” the Adecco Group said.

“The mission of this new company is to strengthen and secure the full potential of humans with AI,” said Denis Machuel, CEO of the Adecco Group. “We are at a critical juncture for the future of work. Embracing AI adoption with a well-defined framework for collaboration between humans and digital agents sets the stage for successful outcomes. The new entity will accelerate decision-making on workforce planning and optimize how tasks are distributed between people and AI agents.”

The company plans to provide a suite of capabilities seamlessly integrated into the tools businesses already use every day, including agents accessible via Salesforce products such as Slack. These capabilities will provide customers with the following benefits:

• Awareness: Helping senior leaders make data-driven decisions about where and how they should deploy digital and human workers.
• Simulation: Creating large-scale simulations for demand surges, M&A integrations, and multi-year workforce transformations using dynamic human-digital models.
• Recommendation: Delivering prescriptive recommendations for operational efficiency, ROI-driven automation decisions, and real-time resource allocation.
• Oversight: Enabling, through partners, the management of an integrated human and digital labor workforce.

The company plans to build the agents on the Agentforce platform and list them on AgentExchange, the trusted marketplace and community for Agentforce that empowers customers to discover, try, and buy solutions so that they can quickly create and deploy AI agents.

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“When Salesforce launched AgentExchange to help partners build and monetize agentic AI components, our vision was to fuel the next generation of agent-first businesses built on the Agentforce platform in the $6 trillion digital labor market,” said Brian Landsman, EVP and general manager, global business development and partnerships at Salesforce. “The new company is pioneering what an Agentforce company looks like and how leaders can use a data-driven approach to create a digital labor model that unlocks the full potential of humans with AI agents at work.”

Bullhorn Alliance

The Adecco Group recently strengthened its partnership with Bullhorn, a global leader in software for the recruitment industry. Adecco Group will deploy Bullhorn’s latest applicant tracking system (ATS), to transform the matching process between candidates and job opportunities. Its search and match algorithms effortlessly pinpoint the most suitable candidates without recruiters having to manually search, saving them valuable time and increasing efficiency. Bullhorn Recruitment Cloud supports the Adecco Group’s goals of using technology to improve customer experience, including through a double-digit improvement in fill rates and lower time to fill, while providing a cohesive and efficient workflow.

“I am delighted that we are strengthening our partnership with Bullhorn to drive the future of work through technology,” said Mr. Machuel. “23,000 of our employees use Bullhorn Recruitment Cloud every day to put the world to work. And the digital revolution is just beginning. Together, we are developing innovative AI solutions with the Salesforce #Agentforce Partner Network that will redefine recruitment and transform employee and customer experiences.”

“This is truly a head-turning moment for the recruitment industry,” said Art Papas, CEO of Bullhorn. “AI will, without a doubt, have a profound effect on customer growth and profitability in the future. Industry leaders like the Adecco Group are infusing AI into their recruitment workflows and, in doing so, are creating the roadmap for the recruitment industry moving forward.”

Related: How to Use AI to Stand Out to Executive Search Consultants

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor  – Hunt Scanlon Media