Stanton Chase Finds CEO for Arabian Beverage Company

October 23, 2018 – Stanton Chase (Dubai) has recruited former MEFSCO executive Fady Ghassoub Elassaad as the new CEO of Arabian Beverage Company (ABC) in Kuwait.

“What we valued the most in our partnership with Stanton Chase was that they followed a very methodical approach,” said Alaa Mousawi, board member and head of the selection committee at ABC.

“We were always kept informed throughout the process with detailed reporting and valuable insights.” Mr. Mousawi said he plans to call the search firm back more senior hiring placement work.

Mr. Ghassoub Elassaad has over 22 years of experience in the fast moving consumer goods (FMCG) industry. He has been vice president at MEFSCO since 2017, leading business development, R&D and quality and technical services. Previously, he was general manager at NADEC Foods. There, he led implementation of best practices within the quality and regulatory affairs department.

Earlier, as a group director at AGHTIA, Mr. Ghassoub Elassaad was responsible for all local and regional manufacturing facilities, the supply chain, and the manufacturing excellence campaign. He has also worked for PepsiCo, Mars, Borden/Heinz and Abbott Laboratories. He has won several awards, including the Glob al Highest Make the Difference Award (MTD) at Mars.

Search Process

Mr. Ghassoub Elassaad said he was impressed by his recruitment experience for his new role. “It was a very well-organized selection process and I feel happy to have been selected in this important role,” he said. “I received valuable feedback and my questions were promptly addressed. I was treated in a professional manner during the entire process.”

Stelios Pigadiotis, partner in the Stanton Chase Dubai office, said he was pleased with his firm’s partnership with ABC on the assignment. “We are honored to have been selected by the board of ABC for this critical senior placement in their organization,” he said. “At Stanton Chase we were able to tap into our vast regional knowledge of the FMCG sector and successfully complete this important endeavor.”

For the past 50 years, Arabian Beverage Company has been producing fruit beverages, UHT dairy products and bottled drinking water.

FMCG Sector

Leading FMCG companies tend to be characterized by their ability to produce the items in highest demand by consumers and, at the same time, develop loyalty and trust towards their brands.

Typical appointments managed by the global team of Stanton Chase consultants for this sector include: executive, finance and heads of function positions, country management, sales, marketing and innovation, operations and supply chain, category management and business development.


Stanton Chase Names Head of Natural Resources and Energy Practice In Dubai
Stanton Chase added Dale Zankl as the director of the practice in the Middle East. He will consult with new and existing clients on their leadership challenges in regard to natural resources and energy in the Middle East.


Stanton Chase Dubai office delivers executive search, leadership assessment, leadership transition solutions and executive coaching across the Middle East and North Africa region. The Dubai office was founded in 2006 to assist organizations acquire, assess and grow exceptional leaders and provide leadership solutions.

Accepting Cryptocurrency

Last month, the Stanton Chase Switzerland office announced that it is now accepting cryptocurrencies Bitcoin and Ethereum as payment methods, reflecting continuing engagement by the search firm in developing solutions around market and customer requirements. “It is key for an executive search firm to innovate solutions around the global markets and customer requirements,” said Lucas Schellenberg, managing partner of Stanton Chase Zurich. “Our decision to accept these main cryptocurrencies as means of payment is part of our strategic roadmap in continuously developing our technology practice group.”

Stanton Chase Switzerland is among the first executive search firms worldwide to accept cryptocurrency payment. The change reflects the Stanton Chase “client first” philosophy, said Mr. Schellenberg. The customer base around organizations in a post-ICO phase has been increasing steadily and running on ERC 20 tokens (Ethereum Blockchain). “It was a logical step for Stanton Chase to align itself with customers on all levels,” he said.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media

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