SPMB Executive Search Expands Private Equity Practice
February 24, 2026 – SPMB Executive Search has expanded with the addition of Rawlins Heaton as a partner and member of the firm’s private equity practice. “Rawlins brings a rare combination of deep private equity expertise, exceptional judgment, and a thoughtful, client-centric approach to executive search,” said Mike Doonan, SPMB managing partner. “She has earned the trust of some of the most respected firms in private equity, and her innate ability to work hand-in-hand with investors and management teams makes her a tremendous addition to our partnership. On behalf of the entire SPMB team, we are thrilled to welcome Rawlins and look forward to the impact she will have in this leadership role. Please join us in congratulating her.”
Ms. Heaton works closely with private equity firms and their B2B software portfolio companies to recruit CEOs, board members, and go-to-market executives. She brings more than a decade of experience serving as a trusted advisor to investors and management teams during periods of growth, transformation, and scale.
Prior to joining SPMB, Ms. Heaton spent five years at both True Search and Bespoke Partners, where she built a strong track record working with firms like PSG, JMI, Thoma Bravo, New Mountain Capital and Advent, to place senior leaders at growth equity and PE-backed software companies. Earlier in her career, she worked in finance at Morgan Stanley.
Based in West Palm Beach, Ms. Heaton supports private equity clients nationwide for the firm.
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For over 40 years, SPMB Executive Search has worked alongside its clients to build executive teams that ensure venture capital and private equity-backed game-changers achieve scale, and position multi-billion-dollar public companies to unlock innovation. Specializing in technology and innovation, SPMB recruits upper management and board members to growth-oriented companies in tech, consumer, and sustainability industries. SPMB has also placed dozens of senior executives at the portfolio companies of leading private equity firm partners including Blackstone, KKR, and TPG.
Past Search Assignment
Natalie Ryan of SPMB recently recruited Greg Revelle as chief customer officer of NASDAQ-traded Rivian in Irvine, CA. “I’m grateful to have led this search with my team at SPMB Executive Search,” Ms. Ryan said. “Greg brings a strong blend of eCommerce, marketing, and automotive leadership, and was drawn to Rivian’s commitment to AI, software-defined vehicles, and building intuitive products that bridge everyday utility and adventure. His experience will be critical as the company scales and prepares to bring R2 to market. Thank you to the Rivian leadership team for the trust and partnership.”
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“We are excited that Greg is bringing his deep experience across eCommerce, marketing and automotive to Rivian,” said Rivian founder and CEO RJ Scaringe. “Greg has a proven track record of leading large teams in a dynamic environment.”
Mr. Revelle joins Rivian from Revatek, a startup he founded dedicated to enhancing the off-grid outdoor experience through innovative energy storage. He has also held leadership roles at Kohl’s, Best Buy, AutoNation and Expedia, in addition to being a current board member at Cars.com.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
