SPMB Recruits Chief Customer Officer for Rivian
January 29, 2026 – Natalie Ryan of SPMB Executive Search has recruited Greg Revelle as chief customer officer of NASDAQ-traded Rivian in Irvine, CA. “I’m grateful to have led this search with my team at SPMB Executive Search,” Ms. Ryan said. “Greg brings a strong blend of eCommerce, marketing, and automotive leadership, and was drawn to Rivian’s commitment to AI, software-defined vehicles, and building intuitive products that bridge everyday utility and adventure. His experience will be critical as the company scales and prepares to bring R2 to market. Thank you to the Rivian leadership team for the trust and partnership.”
“We are excited that Greg is bringing his deep experience across eCommerce, marketing and automotive to Rivian,” said Rivian founder and CEO RJ Scaringe. “Greg has a proven track record of leading large teams in a dynamic environment.”
Mr. Revelle joins Rivian from Revatek, a startup he founded dedicated to enhancing the off-grid outdoor experience through innovative energy storage. He has also held leadership roles at Kohl’s, Best Buy, AutoNation and Expedia, in addition to being a current board member at Cars.com.
Mr. Revelle joins Rivian as the company prepares to produce and launch R2, a 5-passenger SUV built on the company’s midsize platform, expected to hit the market in the first half of 2026. R2 will deliver a combination of performance, capability and utility in a five-seat package optimized for big adventures and everyday use. The midsize platform will underpin both R2 and R3 product lines.
In his new role, Mr. Revelle will oversee the entirety of the customer journey at Rivian, leading its go-to-market strategy, including sales, marketing and operations.
“Rivian’s commitment to AI and software-defined vehicles is something I’ve admired for a while,” said Mr. Revelle. “The company has built versatile, intuitive vehicles that solve real-world needs for customers, seamlessly bridging the gap between daily utility and outdoor adventure. I’m looking forward to helping the company scale and bring R2 to market in the coming year.”
For over 40 years, SPMB Executive Search has worked alongside its clients to build executive teams that ensure venture capital and private equity-backed game-changers achieve scale, and position multi-billion-dollar public companies to unlock innovation. Specializing in technology and innovation, SPMB recruits upper management and board members to growth-oriented companies in tech, consumer, and sustainability industries. SPMB has also placed dozens of senior executives at the portfolio companies of leading private equity firm partners including Blackstone, KKR, and TPG.
Related: SPMB Recruits CFO for OffSec
Ms. Ryan is a partner at SPMB and has been working in the technology recruiting and executive search industry since 2012. She has developed a strong reputation for managing complex and high-stakes CEO and C-suite executive search projects across North America and Europe. Her expertise lies in working with clients focused on driving liquidity events and placing key executives at tech giants such as Google, where innovation at scale is essential.
Chief Data Officer Search
SPMB also recently recruited Ali Khan as chief data officer for London-based financial services company Finastra. Managing partner Mike Doonan led the assignment. “Congratulations to Finastra on welcoming Ali Khan as its new chief data officer,” SPMB said in a LinkedIn post. “A multi-industry data & AI veteran, Ali has held senior leadership roles at Experian, Verizon, and Scholastic. He has scaled global teams, built transformational data platforms, and consistently delivered business impact across highly regulated industries. Join us, and SPMB Executive Search managing partner Mike Doonan, in congratulating Ali and Finastra on this exciting new chapter of advancing its data-driven future.”
The Select Guide to America’s Top 250 Executive Search Firms
Hunt Scanlon Media proudly presents the Select Guide to America’s Top 250 Executive Search Firms.
This comprehensive online directory is your definitive resource for finding the best executive search firms to serve your talent needs.
Our guide is meticulously curated to connect you with leading firms that specialize in various industries and functions, ensuring you find the perfect match for your executive recruitment needs.
Mr. Khan has over 25 years of experience in data and AI leadership across multiple industries. Before joining Finastra, he served as senior vice president and chief data officer at Experian Consumer Services, where he led data platforms, product development, and governance initiatives.
Mr. Doonan leads SPMB’s digital transformation and data practices and has executed over 400 C-level and VP searches across all market verticals. He enables innovative pure-play technology companies such as Google/Cloud and Amazon/AWS to achieve scale by recruiting senior leaders that have been through large, complex growth scenarios. Mr. Doonan also works closely with large incumbents such as Disney, AT&T, Comcast, Capital One, and Under Armour to evolve their technology, IT, product, data, security, and digital capabilities.
Related: SPMB Recruits CFO for Emergence Capital
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
