November 8, 2018 – Talent acquisition platform SmartRecruiters has launched a new talent sourcing and nurturing technology designed to help businesses proactively find and engage pre-qualified candidates while improving overall recruiting ROI.
The single-platform candidate relationship management (CRM) and applicant tracking system (ATS), dubbed SmartCRM, is designed to eliminate the lag time from reactive recruiting, allowing organizations to save time and money on every hire, said the San Francisco-based company. It is the latest addition to the company’s Talent Acquisition Suite.
“To win the war for talent, we need more effective ways to find and engage prospective candidates – in a compliant way and at scale,” said Jerome Ternynck, founder and CEO of SmartRecruiters. “SmartCRM helps global enterprises do exactly that – recruit more strategically by connecting with passive talent and staying ahead of any anticipated hiring curve.”
The new technology enables sourcers to easily locate and engage candidates with advanced search across databases, email campaigns and cross-platform lead capture capabilities, said the company. Recruitment marketers can run effective campaigns through a new “communities” management hub on the platform, driving employer brand awareness and building relationships with passive talent. This allows recruiters to focus instead on the conversations that help win over top talent.
According to a 2018 Global C-Suite Challenge Survey, executives named “attracting and retaining top talent” as their number one concern going into 2019. At the same time, 73 percent of employers in the U.S. reported skills shortages in their industry, making the competition for qualified candidates all the more challenging.
“Nurturing potential hires has always been a pain point for recruiters,” said Rebecca Carr, vice president, product and sales engineering, for SmartRecruiters. “It’s a heavy time investment, so native applications introduced in SmartCRM that capture leads on the go, create branded campaigns, communicates within teams, and more are going to make superb candidate experience par for the course.”
Converting Talent Pools
The technology allows businesses to easily manage source-to-hire efforts, said SmartRecruiters. The all-in-one platform powered by SmartRecruiters’ core ATS is designed to convert talent pools to active candidates in a seamless data flow that ensures global compliance across the talent acquisition function.
SmartRecruiters’ Talent Acquisition Suite provides full functionality for recruitment marketing and collaborative hiring built on a modern cloud platform with an open marketplace for third party recruitment services, the company said. Customers include Visa, Skechers, Equinox and Alcoa.
SmartRecruiters Receives $30 Million In Funding
The company is leveraging the additional capital to sustain its rapid growth, accelerate its global market presence, and continue to invest in its product footprint to serve the needs of the more than 5,000 enterprise companies that are using underperforming recruiting ‘add-ons’ from HRIS suite providers.
Last month, Bosch, a leading global supplier of technology and services, went live with the SmartRecruiters Talent Acquisition Suite across more than 260,000 associates – making it the largest global deployment of a next-gen TA Suite to date, said SmartRecruiters.
“Our drive to stay on the forefront of innovation is key to our continuing growth, so attracting the right people for our team is a top priority for us”, says Rosa Lee, senior vice president of corporate human resources at Bosch. “We selected SmartRecruiters because they are very customer-oriented and deliver a global scale product, which provides the best user experience for candidates, hiring managers and recruiters.”
With the new system, all recruiting processes and system features are designed “candidate first,” said SmartRecruiters, meaning that increasing the candidate’s experience is the key focus. “We’re convinced that all recruiting processes and tools should be designed around the user’s needs,” said Ms. Lee. “That’s why we chose ‘candidate first’ as our leading UX principle when designing it. Our partnership with SmartRecruiters is proving to be very strong since we first went live in January 2017 in China and US. We went live with 60,000 employees in just 90 days and have continued with additional 200,000 users in several countries all over the world until today.”
Also last month, SmartRecruiters announced that it had launched a new and enhanced integration through LinkedIn Recruiter System Connect (RSC) to help improve the recruiting process. As a member of LinkedIn’s Preferred Partner Program, SmartRecruiters delivers streamlined data through this integration, where recruiters and hiring teams will gain more efficiency and value from both tools, while candidates experience a seamless application experience, said the company.
LinkedIn’s RSC is an ATS integration that enables end-users to harness key features of this global business network, such as LinkedIn InMail and LinkedIn Recruiter – through the SmartRecruiters software.
Recruiters will be able to export candidates from their LinkedIn profile as leads, and assign them directly to a job in the SmartRecruiters talent acquisition suite, said SmartRecruiters. Once a candidate is synched, recruiters can see the candidate’s status, source and other information from SmartRecruiters in LinkedIn Recruiter. In turn, InMail and LinkedIn recruiter notes will sync to the candidate’s profile in SmartRecruiters automatically so that recruiters are able to view a candidate’s full LinkedIn profile directly within the SmartRecruiters talent acquisition suite.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media