Hire By Google Launches Tool to Help Recruiters Find Candidates
April 10, 2018 – Hire by Google has introduced candidate discovery in beta, a search capability that gives recruiters a head start by helping them create short lists of past candidates who are a fit for new positions.
The Hire application, the internet search giant’s answer to LinkedIn, is now offering a “candidate discovery” function in beta that will allow recruiters to rapidly pull together a short list of past candidates who are a fit for new roles. “This saves recruiters time, because they can now easily identify and re-engage known candidates instead of spending time trying to find new ones,” said product manager Omar Eduardo Fernández in a blog post that announced the roll-out.
Businesses engage an average of 250 candidates before finding the one prospect that they want for the role, said Mr. Fernández. Many of the others would be great for other positions, but companies often lack an easy way to identify past candidates.
With this new candidate discovery feature, Google said, recruiters and hiring managers can:
- Find qualified candidates immediately upon opening a job. The first step in filling a role should be checking who you already know that fits the job criteria, said Google. Candidate discovery creates a prioritized list of past candidates based on how their profile matches to the title, job description and location.
- Use a search capability that understands what they are looking for. Candidate discovery understands the intent of what recruiters and hiring managers are looking for, said Google. It takes a search phrase like “sales manager Bay Area” and immediately understands the skills and experiences relevant to that job title, as well as which cities are part of the Bay Area. As such, the search results will include candidates with sales management skills even if their past job titles fail to match the exact keyword.
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- Easily search by previous interactions with candidates. Hire, which is geared toward small to midsized employers, allows recruiters to search and filter based on their previous interactions with the candidate, such as the type of interview feedback they received or whether the prospects were previously offered a job, said Google. Candidates with positive feedback will rank higher in search results than those without, and candidates who received an offer in the past but declined it will rank higher than those who were previously rejected.
Hire customers who participated in Google’s tester program for the capability have found that it helps them fill jobs faster, said Google. “Candidate discovery is intuitive in a way I’ve never seen before,” Teresa Olsen, director of talent acquisition at Productive Edge, was quoted as saying. “I’ve never had a system find relevant candidates so quickly, even understanding acronyms. I’m really impressed that it pulls up the different iterations with a single search term.”
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“Hire by Google is the latest in a series of products and services Google has launched in the job search space,” said David Francis, research manager with Staffing Industry Analysts. “While people aggregation is not a new technology, in theory given Google’s search and artificial intelligence capabilities, they may be able to provide a unique approach in recruiting passive/pre-identified candidates, and will certainly add some spice to an already exciting and innovative space.”
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Google has a long record of using its technology to connect people with information. Last summer it launched Google for Jobs, a company-wide initiative focused on helping both job seekers and employers, through deep collaboration with the job matching industry. This effort includes the Cloud Jobs API, announced last year, which provides access to Google’s machine learning capabilities to power smarter job search and recommendations within career sites, jobs boards and other job matching sites and apps.
Connecting to Jobs
Recently, the tech giant took the next step in the Google for Jobs initiative by putting the convenience and power of search into the hands of job seekers. The goal is connect Americans to job opportunities across the U.S.
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Google is teaming with a number of organizations from across the industry to gather its comprehensive listings. This means you’ll see job postings from these sites and many others from across the web as soon as they’re posted. These include postings from LinkedIn, Monster, Ezayo, WayUp, DirectEmployers, CareerBuilder, Glassdoor and Facebook. Google is publishing open documentation for all jobs providers, including third-party platforms and direct employers, detailing how to make their job openings discoverable in this new feature.
The service is similar to Google products that aggregate news articles from different websites, products from different shopping sites, flight booking information from different airlines and travel listings from different online travel catalogs. Google for Jobs is expected to deliver more comprehensive results than any of the original sites can deliver on their own.
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Whether you’re a student looking for a part-time job, an electrician seeking work closer to home, or a teacher moving to another state to be close to family, finding a job can be difficult. With job postings scattered across the web, newspapers and help wanted signs, it’s not always easy to find the ones that …
Helping Job Seekers
Google said the concept is to give job seekers an easy way to see which jobs are available without having to go to multiple sites only to find duplicate postings and lots of irrelevant jobs. With this new feature, which is now available in English on desktop and mobile, you type in a query like “jobs near me,” “writing jobs,” or whatever your interest, and the search-result page will show you the new job search widget that reveals a broad range of jobs.
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From there, you can further refine your query. For example, you can limit the search to full-time positions. When you click through to obtain more information about a specific job, you can also see Glassdoor and Indeed ratings for a company. You can also filter jobs by industry, location, when they were posted and employer. Once you find a query that meets your criteria, you can also turn on notifications to receive an immediate alert when a new job is posted that matches your personalized query.
Shortly after the launch of Google for Jobs, the company debuted Hire, which integrates with G Suite apps like Gmail and Google Calendar.
Hire and G Suite are made to work well together, according to Google. For example, recruiters can:
- Communicate with candidates in Gmail or Hire and the emails will sync automatically in both.
- Schedule interviews in Hire with visibility into an interviewer’s schedule from Calendar. Hire also automatically includes important details in Calendar invites, like contact information, the full interview schedule and what questions each interviewer should focus on.
- Track candidate pipeline in Hire, and then analyze and visualize the data in Sheets.
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Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Will Schatz, Managing Editor – Hunt Scanlon Media
