February 15, 2022 – Top-drawer chief revenue officers are commonly found at start-ups and smaller businesses and tend to the bottom line while the rest of the C-level team expands key partnerships, seeks growth opportunities, or sources funding. That is changing. Larger businesses now view the CRO post as an essential, long-term role. In one recent search, Baillie Parker of ON Partners placed Mark Petoskey as the new chief revenue officer of Crawford Technologies, a provider of innovative document solutions that streamline, improve, and manage customer communications.
“Mark brings an impressive history of success in executive management and sales leadership,” said Ernie Crawford, chief executive officer of Crawford Technologies. “His experience and knowledge of the dynamic industries we serve will be a valuable asset for our clients, as well as the company. We are excited to have him join our team and we look forward to his contributions to Crawford Technologies’ future success.” Mr. Petoskey brings more than 25 years of sales leadership experience to Crawford Technologies and will play a central role in leading the company’s continued growth through strategic planning and execution.
Prior to joining Crawford, Mr. Petoskey was vice president of sales at M-Files Inc. where he was responsible for direct sales, channel sales, sales engineering and business development across the North American market. He also has held a variety of executive management and sales leadership positions guiding marketing, channel sales and direct sales for Fortune 500 corporations and early-stage technology companies.
“Crawford Technologies has an enviable reputation for helping its private enterprise and public sector clients optimize and improve customer communications,” said Mr. Petoskey. “I am delighted to join this great and fast-paced team that has built such strong products and a culture for customer success. I am looking forward to playing a key role in continuing to accelerate growth.”
Crawford Technologies develops solutions that help enterprises optimize and improve the secure and accessible delivery, storage and presentment of their customer communications. A global provider of products and services with over 1,800 customers on six continents, Crawford Technologies enables some of the world’s largest banks, insurers, healthcare providers, utilities and print services companies to reduce costs, simplify processes and streamline mission-critical communications across all channels and in all formats.
With a primary focus on technology, consumer, industrial and the life science sectors, ON Partners recruits C-level and board talent for public and private companies, as well as venture capital and private equity firms. Founded in 2006, the firm’s consultants work from offices in Atlanta; Boston; Chicago; Cleveland; Dallas; Menlo Park, CA; Minneapolis. MN; San Francisco; and New York. ON Partners was named one of the fastest growing search firms this year by Hunt Scanlon Media. The firm is now ranked as one of the 20 largest search firms in the nation.
Mr. Parker, a partner with ON Partners, focuses on board, C-level and VP-level placements for leading private equity and venture backed companies. His search experience spans over a decade of work across a range of functions and disciplines for both private and multi-billion-dollar public companies. Mr. Parker has completed over 300 completed searches for C-level, board and high-level executive leaders across a range of functions.
ON Partners recently assisted in the recruitment of Craig Jones as chief revenue officer of StarCompliance. Partner Seth Harris led the assignment. “With our recent acquisitions, coupled with a record growth year, Craig’s experience driving business in the SaaS space is the perfect fit for where we are today and where we’re headed,” said Jennifer Sun, CEO of StarCompliance. “2022 is set to be an even bigger year for us than 2021. With Craig on the senior leadership team, I have no doubt it will be.” StarCompliance is a provider of compliance technology software solutions.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media