NPAworldwide Unveils New Brand to Reflect Global Growth
April 14, 2025 – Member-owned recruitment network NPAworldwide has announced a significant brand evolution that reflects the organization’s growth and vision for the future. “This new branding update aims to enhance the identity of NPAworldwide and reinforce its commitment to connecting independent recruitment firms around the world,” the organization said. “The newly designed logo honors NPAworldwide’s rich history while presenting a modern and inviting aesthetic. This visual transformation symbolizes the organization’s role as a global meeting point for independent recruiting firms, emphasizing its dedication to bringing together people.”
“This brand evolution represents a pivotal moment for NPAworldwide as we honor our legacy while stepping confidently into the future,” said Kerry Crockett, president of NPAworldwide. “Our modernized identity symbolizes our unwavering commitment to connecting independent recruiting firms globally, fostering collaboration, and empowering our members to achieve unparalleled success together.” NPAworldwide also created its new mission “Tailored for Success: To connect premier independent recruiting firms for success locally and worldwide.”
“The organization’s new mission embraces its diversity and underscores its commitment to helping each member achieve their unique version of success,” NPAworldwide said. The organization also created a new tagline: “placing people together.”
“This tagline succinctly captures NPAworldwide’s core value proposition and reinforces their commitment to working cooperatively to achieve more,” the search organization said. “It is a concept that transcends simply matching candidates with job vacancies; it embodies the essence of building meaningful relationships—both between recruiters and clients, as well as among its diverse network of partners.”
Global Network
NPAworldwide is a global recruitment network facilitating placements between its member firms. The recruitment network has more than 550 member offices across six continents. Its headquarters is in Grand Rapids, MI.
Related: NPAworldwide Adds Nine New Member Firms
Last year, NPAworldwide appointed Ms. Crockett as its new president and chief operating officer. She succeeded past president Dave Nerz, who will retired in June after an 18-year tenure. “Kerry Crockett comes to us with a wealth of experience and a proven record of success in leading diverse teams and developing innovative strategies,” said chairman Pam Robison. “She embodies the spirit of enthusiasm and pragmatism, ensuring that even in the most fluid situations, focus and constructiveness are maintained. We are at the cusp of a new chapter full of potential and promise. With her at the helm, we anticipate a continuation of the formidable leadership exemplified by her predecessor, Dave Nerz, while also looking forward to the fresh perspectives and strategic directions she brings. Kerry’s decisive leadership is well-acknowledged, sharpened with an acute sensibility towards multicultural engagement—a trait that harmonizes perfectly with the diverse fabric of our global membership.”
Ms. Crockett, who was most recently CEO of the Insurance Accounting and Systems Association (IASA), brings a wealth of experience to the role. She has a long track record of success in team building, product development, strategic planning, international event planning, event profitability, membership growth and sponsor recruitment.
“NPAworldwide is well-positioned to offer its members the resources they need to enable growth across the board,” said Ms. Crockett. “It’s an exciting time to be a part of NPAworldwide.”
Related: NPAworldwide Adds 28 New Member Firms
Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
