September 9, 2022 – Chicago-based Hanold Associates HR & Diversity Executive recently placed Erica Perkins as head of people for Autograph, a leading platform for non-fungible tokens (NFTs), co-founded by NFL quarterback Tom Brady. Jason Hanold, Mayank Parikh, and Eleanor Tetreault led the assignment. “Autograph is rapidly growing, bringing a unique and innovative platform to a revolutionary new market that is quickly becoming an integral part of Web 3.0,” said Hanold Associates.
As head of people, Ms. Perkins will be expected to create the foundation of Autograph’s new future-focused people strategy, supporting the immense growth of the company. She will be responsible for shaping Autograph’s culture and employee experience, ensuring it brings the best possible talent to the company and empowers them to do their best work. In this role, Ms. Perkins will serve as a member of Autograph’s leadership team and report to Ted Russell, COO, CBO, and member of the founding team.
Ms. Perkins is a forward-thinking, analytical, insightful leader with broad experience across human resources functions in a variety of industries (film/entertainment, internet infrastructure/software, network security, HR tech/consumer), including early-stage start-ups and public companies. She is passionate about building workforces of globally distributed talent and excited to help design and realize the next era of work.
Ms. Perkins most recently served as vice president of people at Fastly. Before that, she served as an HR director at Glassdoor. Ms. Perkins is a founding member of Chief, a private network built to drive more women into positions of executive leadership and keep them there.
Autograph brings together iconic brands and legendary names in sports, entertainment, and culture to create digital collections and experiences such as one-of-a-kind signed editions and access to exclusive content, said the search firm. Autograph works with renowned names like Wayne Gretzky, Tiger Woods, Simone Biles, Tony Hawk, The Weekend, and others. With a partnership with DraftKings and the support of a board of directors with leaders from entertainment, tech, and media, Autograph is looking to become a key player in this new and fast-evolving industry. Headquartered in Santa Monica, CA, the company has more than 60 employees and expects to surpass 100 within the next few months.
Respected HR Consultants
Hanold Associates is a boutique executive search firm focused on HR and diversity and inclusion officers. Its client list is diverse across industries, geographies, and business scenarios, and culture is at the core of everything the firm does. Its clients include the National Football League, Zoom, Domino’s Pizza, Under Armour, Patagonia, Gucci, Tom Brady’s TB12, Kohler, REI, Live Nation Entertainment, Dick’s Sporting Goods, McDonald’s, Major League Baseball, Kellogg, Apollo, Big Ten Conference, Blackstone, TPG, L Catterton, Northwestern University, Federal Reserve Bank of New York, Electronic Arts, Fiat-Chrysler, SC Johnson, eBay, Moderna, Hillrom, Great Place To Work, Fossil, Vail Resorts, AbbVie, Carnival Corp., Biogen, Allstate, Bridgestone, Wikimedia, ClubCorp, Nike, Abercrombie & Fitch, Robert F. Kennedy Human Rights, and Ford Motor Co., among others.
Mr. Hanold, CEO and managing partner, founded the search firm in 2010. Previously, he served as a managing director with Russell Reynolds Associates, where he led the firm’s global human resources officer practice and was a member of the board of directors and CEO practices. Before that he held talent and recruiting positions with Whirlpool, McKinsey & Company, Deloitte, and State Farm.
Mr. Parikh focuses on recruiting world-class HR leadership talent to organizations undergoing significant transformations. He has held progressive roles within the firm, having first joined as a summer intern while a student at Northwestern University. Prior to joining Hanold Associates, he interned for Mission Measurement, a consulting firm that specializes in advisory for non-profits and corporate social responsibility departments at major companies. Before that, he was a research fellow for the Institute for Policy Research where he worked on one of the world’s premiere early childhood education studies.
Ms. Tetreault is an associate at Hanold Associates. She focuses on recruiting HR talent and diversity, equity and inclusion leaders across industries and geographies. Prior to joining Hanold Associates, she worked as an admissions fellow at Kenyon College where she interviewed and assessed prospective students, presented at information sessions, and organized visit days and events. Ms. Tetreault received her bachelor’s degree in psychology and a minor in anthropology from Kenyon.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media