Four Corners Group Adds Former Marketing Executive to Staff

August 11, 2020 – Toronto-headquartered executive recruiting firm Four Corners Group has expanded with the addition of Karen Hsiung as its newest partner. She brings over 25 years of fast-moving consumer goods experience and knowledge to the business.

“Karen is uniquely positioned to build competitive advantage for companies in the retail and consumer goods sector through people,” Four Corners Group said. “Her first-hand experience of having built brands for some of North America’s most loved consumer packaged goods companies has honed her ability to assess and attract exceptional talent. Karen’s additional experience in the natural/organic food and beverage space is a further specialty and passion.”

Ms. Hsiung’s clients and experiences have spanned both large multi-national brands and small, entrepreneurial start-ups. Previously, she served as vice president of marketing at LIVIVA Foods. Prior to that, Ms. Hsiung was director of marketing with Bellisio Foods and before that served as senior brand manager for the Clorox Co. Earlier in her career, Ms. Hsiung gained experience in various positions with Ocean Spray Cranberries, Pfizer and Canada Dry Motts. She holds a bachelor’s degree from McMaster University and the chartered marketer (CM) designation from the Canadian Marketing Association.

“Strategic, creative, and insightful, Karen has a solid reputation as a trusted business partner and results-oriented business leader,” the firm said. “With the Four Corners Group team, Karen will be poised to help organizations find great talent to support their goals.”

“I am dedicated to making a positive difference for others,” said Ms. Hsiung. “By elevating people and their passions, and intersecting them with purpose driven companies, we create a workplace for the future.”

Serving the Financial Services Sector in Canada

Founded in 2007, Four Corners Group has conducted hundreds of search assignments in every functional area and industry sector across Canada. Clients range from early-stage start-ups to large Fortune 100 global companies.

Kelly Farrell is the founding partner of the firm. With 25 years of executive search experience, she has worked with clients across North America, completing hundreds of senior-level search assignments for some of the world’s most recognized brands.

Four Corners Group was recently called in by Stella’s Place, a mental health services provider for young adults, to lead in its search for a new executive director. The firm was also retained by Kinark Child and Family Services to lead in its search for a vice president of strategy.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor  – Hunt Scanlon Media

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