Capital Analytics Changes Name to Vestrics; Broadens Service

July 31, 2013 – Capital Analytics is broadening its service offering with SaaS-based analytics software and changing its name to Vestrics. The firm helps companies isolate and measure the impact of human capital investments. “Our new name, new brand, and the addition of a software product reflect a greater appreciation for who we are and what we have to offer,” said founder and CEO Gene Pease. “Each part of our rebranding reflects what we do every day. We apply our analytical intelligence to find answers and solutions for every client’s most pressing challenges.” The company also announced that The Wiley and SAS Business Series will soon publish Vestrics’ second book, tentatively titled, “Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments.”