June 14, 2019 – Investors poured $10 billion into cannabis in North America in 2018, twice what was invested in the last three years combined. The North American market is expected to reach more than $16 billion in 2019.
While talent deficits are a problem in every industry, the marijuana field is exceptionally short on senior-level leaders who can come in and cross-pollinate their functional and industry skills-sets. It is only natural that recruitment firms are focusing on bringing talent to this booming sector.
Recently, CannabizTeam, a cannabis-focused executive search firm, launched CannabizTEMP, a company specializing in providing consulting and on-demand access to temporary workers to the cannabis industry. CannabizTEMP will initially focus in California, with plans to expand geographically across the U.S.
“In California alone it is estimated that nearly 200,000 people work in the cannabis industry,” said Liesl Bernard, CEO of CannabizTeam and CannabizTEMP. “Of those, less than 30 percent are temporary or seasonal employees. For companies across the supply chain, the need to access state approved, short-term employees has never been greater. Positions from cultivation, to manufacturing, dispensary retail and even at the C-level require flexible staffing or consulting needs.”
“On average it takes a company in the cannabis industry about six weeks to find, vet and onboard a new potential employee, even for a short-term engagement,” Ms. Bernard said. “The CannabizTEMP offering can shorten that time dramatically, saving employers massively on time and money. We estimate that the cost savings, per employee could approach $20k to $30k. Many of our clients are public companies and this is truly a material figure.”
“Similar to other disruptive periods in history, such as the tech boom, the unprecedented growth of the U.S. cannabis industry has resulted in severe workforce shortages,” said Ms. Bernard. “The challenge is twofold: First, the speed at which these companies are growing makes it near-impossible to satisfy their staffing requirements; and two, most of these companies don’t have experience or infrastructure to hire effectively. As additional states legalize cannabis, more companies will need access to talent on demand in order to maintain a competitive advantage – this problem is not going away, it’s only going to grow.”
CannabizTEMP provides the following services for cannabis business owners:
- From seed to sale, CannabizTEMP services all verticals in the cannabis industry providing temporary, temporary-to-hire and consulting solutions.
- CannabizTEMP employees can be an immediate solution to support seasonal purposes, fill project-based jobs for limited periods of time, extended leaves and backfilling positions as an interim solution while a full-time candidate is sourced.
- CannabizTEMP specialized candidates have a wide range of experience levels and can support any business without the long-term costs and commitment associated with a full-time hire.
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- CannabizTEMP takes care of the hiring process on behalf of companies by vetting candidates with a phone screen and video interview, completed references and background checks.
- CannabizTEMP manages payroll, compensation, burden costs associated with an employee, terminations, employee counseling and any additional liability on the company’s behalf.
- CannabizTEMP has created a ranking system that provides a candidate’s assignment reviews upon completion, so companies are confident in hiring temp workers with industry experience, thus adding an incentive for employees to perform to the best of their ability.
In 2018, the number of job openings in the cannabis industry grew in excess of the available talent pool. This challenge was exacerbated during high demand periods such as the holidays and harvest seasons, resulting in serious challenges for employers.
“CannabizTEMP empowers employers to seamlessly identify qualified, reliable on-demand employees,” Ms. Bernard said. “It also offers an organized, accessible way for employees looking to enter the industry and have control over their work schedule through temporary work opportunities. As the cannabis industry continues to evolve, CannabizTEMP is dedicated to making the recruitment process seamless and efficient for all companies.”
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media