June 20, 2019 – As business becomes more global and complex, and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, recruiters say. Yet executive search firms are seeing no shortage of assignments for this important C-level position.
Recently, Toronto-based executive search firm Caldwell recruited Jennifer Dimas as the new chief marketing officer of Gigster, a digital transformation applications developer in San Francisco. Managing partner Mercedes Chatfield-Taylor led the assignment.
Ms. Dimas has led marketing for many high-growth enterprise software companies during her career. Previously, she served as CMO for computer software company Egnyte. Before that, she was vice president of integrated marketing and business operations at Plex Systems. Ms. Dimas also gained significant marketing experience with Demandbase, Polycom and Hyperion.
In her new position, Mr. Dimas will engage with Gigster’s global customers and prospects about the benefits of digital transformation. She is also charged with extending and celebrating the Gigster Talent Network and amplifying the Gigster brand.
Private Equity Backed
Gigster accelerates the delivery of digital transformation applications, giving companies the agility to thrive in a software-defined world. Today, the company drives digital transformation at global leaders like Canon, Clorox, Harley Davidson, Prudential, and Staples. Gigster’s investors include Andreessen Horowitz, Redpoint Ventures and Greylock Partners.
Caldwell’s private equity and venture capital practice enlists a group of search consultants who share domain knowledge, relevant search experience and significant operational expertise with the firm’s private equity and venture capital clients. Many of these professionals hold firsthand knowledge of what it takes to succeed in this often challenging and always complicated environment.
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Equally important, Caldwell says it works to understand the backstories of the major players who can move objectives forward and leverages this insight to uncover special talent for the private equity marketplace
Ms. Chatfield-Taylor is managing partner of Caldwell’s private equity and venture capital practice and a member of the firm’s technology, consumer, digital and media teams. She focuses on executive-level search for high-growth technology companies, with deep expertise in B2B SaaS, social, eCommerce, gaming and other transformative technologies. Ms. Chatfield-Taylor has completed more than 50 CEO searches as well as other CXO-level assignments for her clients, with a deep passion and expertise in helping to diversify VC and PE-backed company boards and leadership teams.
She recently filled the CEO positions for Salt Lake City-based Global Access and RxWiki Inc., as well as the chief revenue officer at Spredfast and a board member at Austin-headquartered WP Engine.
“Mercedes is the foremost search professional in the high-growth technology venture capital sector today,” said John Wallace, chief executive officer of Caldwell. “Her reputation for her relentless drive, client commitment and impeccable execution precedes her. For years, Mercedes has served in an advisory capacity to a roster of top-tier venture capital and private-equity firms, assisting her clients and their portfolio companies in recruiting leaders focused on value creation. She is comfortable serving as a behind-the-scenes executive coach to early stage founders and as a trusted advisor to public company boards of directors,” he said.
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; Stephen Sawicki, Managing Editor; and Andrew W. Mitchell, Managing Editor – Hunt Scanlon Media