Caldwell Assists Chargebee in the Recruitment of New Chief Marketing Officer

June 2, 2021 – Mercedes Chatfield-Taylor, managing partner of the private equity and venture capital practice at Caldwell, recently placed Sanjay Manchanda as the new chief marketing officer of Chargebee. Mr. Manchanda has helped rapidly scale new product businesses, contributed to building a multi-billion-dollar SaaS business and delivered go-to-market and demand gen strategies for developed and emerging markets at Box and Microsoft, At Microsoft, he was responsible for Office 365 product marketing and go-to-market for enterprise and mid-market. While with Microsoft, Mr. Manchanda was able to work in a variety of product marketing and product management leadership roles for Office 365, SharePoint, Office, and BizTalk. Along the way, he helped shape new market categories, create new platform businesses, and innovate in digital marketing and storytelling. In addition, Mr. Manchanda co-founded and was CEO of a Silicon Valley venture-funded XML data management software startup focused on the enterprise.

Chargebee automates revenue operations of high-growth subscription-based business. Its SaaS platform helps businesses manage and grow their revenue by automating subscriptions, billing, invoicing, payments and revenue recognition processes and it provides key reports, metrics, and insights into its subscription business. Founded in 2011, Chargebee is used by over 1,700 companies in 50 countries using more than 120 currencies.

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Ms. Chatfield-Taylor runs Caldwell’s global venture capital and private equity practice. She focuses on executive-level search for high-growth technology companies, with deep expertise in B2B SaaS, DevOps, E-commerce, consumer, and other transformative technologies. She has completed more than 50 CEO searches as well as hundreds of high impact C-level assignments for her clients, with a deep passion and expertise in helping to diversify VC and PE-backed company boards and their leadership teams. Ms. Chatfield-Taylor recently placed Kelli Koschmann as CPO of Showpad, Derrick Ware as CTO of Newsela, Sun Lee as CMO of Sisu, Heidi O’Neill as a board member at Spotify (IPO), and Prashanth Chandrasekaran as CEO for Stack Overflow.

Proven Search Consultant

“Mercedes is the foremost search professional in the high-growth technology venture capital sector today,” said John Wallace, chief executive officer of Caldwell. “Her reputation for her relentless drive, client commitment and impeccable execution precedes her.”

“For years, Mercedes has served in an advisory capacity to a roster of top-tier venture capital and private-equity firms, assisting her clients and their portfolio companies in recruiting leaders focused on value creation,” he said. “She is comfortable serving as a behind-the-scenes executive coach to early stage founders and as a trusted advisor to public company boards of directors.”

Chief Marketing Officers

As business becomes more global and complex, and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, recruiters say. Yet executive search firms are seeing no shortage of assignments for this important C-level position.

Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.

“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team and know that collaboration with the rest of the C-suite will be instrumental to their success.”

Here’s a sampling of recent chief marketing officer searches taken from the Hunt Scanlon Media archives:

SPMB, an executive search firm that helps find transformative executives throughout Silicon Valley, has assisted in the placement of Andrew Savitz as the new chief marketing officer of Azul Systems. Dave Mullarkey led the assignment. “Andrew has a tremendous amount of experience across all aspects of marketing, and a proven track record of helping companies effectively message, drive awareness and leads, position products, create new market categories and enable high growth sales,” said Scott Sellers, co-founder, president and CEO of Azul.

CarterBaldwin Executive Search has assisted Christian Community Credit Union in the recruitment of Aaron Caid as chief marketing officer of this mission-driven credit union. “We are excited to have Aaron Caid join the Christian Community Credit Union family,” said Blair Korschun, CEO of the financial institution. “Aaron is a man of faith with vast experience in leading marketing and analytics for companies with millions of customers and accounts. He has chosen to use his talents to help us grow the credit union and to help us better serve our members.”

Following a nationwide search, New York-based retail and consumer focused executive search firm Herbert Mines Associates placed Gil Phipps as SVP and chief marketing officer of Sprouts Farmers Market in Phoenix, AZ. President Brenda Malloy led the search along with managing director Alison Weil and VP Caitlin Kenefick. “We’re extremely pleased to welcome Gil to the Sprouts team,” said Jack Sinclair, CEO of Sprouts. “The experience Gil brings will be instrumental in shaping Sprouts’ long-term strategy to build brand awareness and loyalty with our core shopper, including strengthening and defining our private label business.”