CarterBaldwin Recruits Chief Marketing Officer for Christian Community Credit Union

November 23, 2020 – CarterBaldwin Executive Search has assisted Christian Community Credit Union in the recruitment of Aaron Caid as chief marketing officer of this mission-driven credit union. “We are excited to have Aaron Caid join the Christian Community Credit Union family,” said Blair Korschun, CEO of the financial institution. “Aaron is a man of faith with vast experience in leading marketing and analytics for companies with millions of customers and accounts. He has chosen to use his talents to help us grow the credit union and to help us better serve our members.”

Mr. Caid brings to the credit union over 20 years of experience in leading digital transformation, building innovative marketing capabilities, raising brand loyalty and improving customer retention. He previously served as chief marketing officer of the YMCA of Metropolitan Chicago, where he led marketing, e-commerce and public relations for the third-largest YMCA. Before that, he held the same role with PLS Financial Services. Mr. Caid has also served at the senior management level for organizations including JPMorgan Chase, H&R Block and Sears Holdings Corp.

Having worked at various financial services companies, Mr. Caid wanted to pursue a leadership role in a mission-driven organization. Learning about the CMO opportunity at the Christian Community Credit Union, he felt called to the role, seeing a great alignment between his faith and his financial services marketing experience.

“I am blessed and humbled to join such a dedicated, talented and mission-minded executive team,” Mr. Caid said. “Joining Christian Community Credit Union is an answered prayer for me. The credit union’s mission to help ministries and members become better stewards and achieve their financial goals is more important now than ever. I’m looking forward to helping the credit union expand and deepen its member relationships, increasing its impact for God’s kingdom.”

In his new role, Mr. Caid will develop and execute all aspects of Christian Community Credit Union’s marketing strategy to accelerate new member acquisition, ensure product mix success with existing and prospective members, and elevate the brand to its stakeholders.

Founded in 1957 and headquartered in San Dimas, CA, Christian Community Credit Union has over $774 million in assets and over 30,000 members nationwide. For over 63 years, the credit union has served as a financial partner of Christian ministries, churches and their members.

Headquartered in Atlanta, CarterBaldwin provides executive search services in the healthcare, technology, non-profit, consumer services, industrial and media/telecom sectors. Its clients include name-brand institutions, such as KPMG, ADP, Teradata, First Data, Duke University, Pepperdine University, New York Life, Fleet Pride and Berkshire Hathaway.

Chief Marketing Officers

As business becomes more global and complex, and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, recruiters say. Yet executive search firms are seeing no shortage of assignments for this important C-level position.

Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.

“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team, and know that collaboration with the rest of the C-suite will be instrumental to their success.”

Here’s a sampling of recent chief marketing officer searches taken from the Hunt Scanlon Media archives:

Mercedes Chatfield-Taylor, managing partner of the private equity and venture capital practice at Caldwell, recently placed Robert Pickell as chief marketing officer of Mavenlink, a provider of cloud-based software for the modern services organization. “Rob’s experience in senior leadership roles across a range of technology companies at different growth stages provides additional depth and perspective to our already formidable leadership team,” said Ray Grainger, co-founder and CEO of Mavenlink.

Following a nationwide search, New York-based retail and consumer focused executive search firm Herbert Mines Associates placed Gil Phipps as SVP and chief marketing officer of Sprouts Farmers Market in Phoenix, AZ. President Brenda Malloy led the search along with managing director Alison Weil and VP Caitlin Kenefick. “We’re extremely pleased to welcome Gil to the Sprouts team,” said Jack Sinclair, CEO of Sprouts. “The experience Gil brings will be instrumental in shaping Sprouts’ long-term strategy to build brand awareness and loyalty with our core shopper, including strengthening and defining our private label business.”

Hobbs & Towne placed Bill Graham as the new chief marketing officer of HomeWorks Energy in Medford, MA. CEO Andy Towne led the assignment along with vice president Paul Gilkerson. Mr. Graham is an accomplished marketer and experienced leader. He has expertise implementing metrics-driven direct marketing strategies, managing a P&L, growing businesses and building out committed and high-performing teams. His specialties include: multi-channel customer acquisition and service, international business, ecommerce, business development and negotiation, product innovation, leadership and general management.

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media

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