Brooke Chase Associates Recruits Chief Marketing Officer for Wellborn Cabinet

November 2, 2023 – Chairman and CEO Joseph McElmeelRichard Mohrman, and Mark Otto of Sarasota, FL-based executive recruiter Brooke Chase Associates have placed Mara Villanueva-Heras as the new chief marketing officer of Wellborn Cabinet, Inc. in Ashland, AL. With an extensive background in marketing, Ms. Villanueva-Heras most recently served as SVP of marketing with Emser Tile. Prior to that, she held various senior positions with CertainTeed, Armstrong World Industries, Masco Cabinetry, and Whirlpool Corporation. As the chief marketing officer of Wellborn Cabinet, Ms. Villanueva-Heras will be responsible for planning, implementing, and overseeing all marketing and advertising campaigns. She will liaison with sales and public relations teams to align objectives, conduct market research, and stay abreast of competitor positioning. Ms. Villanueva-Heras will be tasked with building a network of reliable external agencies and marketing professionals as well as growing and developing the in-house marketing team.

“Wellborn’s commitment to quality, service, and building relationships with customers is impressive and something I will help continue and enhance,” said Ms. Villanueva-Heras. “I am guided by using data-driven insights to develop marketing and product strategies that will support the goals and growth of the business. I am honored to join the accomplished team at Wellborn Cabinet, expanding our market position, amplifying our brand presence, and delivering value to our customers and end users.”

A well-established, vertically integrated manufacturer of semi-custom cabinetry, Wellborn Cabinet came from humble beginnings in the early 1960s to become the kitchen and bath cabinet manufacturer it is today. The company has 1,207 employees and an annual revenue of $308.6 million, according to Zippia.

Last year, Brook Chase also assisted in the recruitment of Richard Farr as chief operating officer for Wellborn Cabinet. With an extensive background in operations and manufacturing in the cabinetry and wood products industries, Mr. Farr was most recently senior vice president of operations with Pace Industries.

Related: Brooke Chase Associates Recruits HR Leader for Wellborn Cabinet

Since it started in 1980, Brooke Chase Associates has grown into an international boutique retained executive search firm. It specializes in the identification, recruitment, evaluation, and placement of building materials, kitchen and bath, plumbing, and HVAC professionals. The firm has additional offices in Chicago and Knoxville, TN.

Extensive Client List

Mr. McElmeel has served as CEO since he founded Brooke Chase Associates and is responsible for developing and maintaining the vision and direction of the company. He seeks business opportunities and strategic alliances with other companies and organizations and oversees marketing, production, research, recruitment, finance, and client development.

Mr. McElmeel has recruited for such companies as: Jacuzzi Whirlpool Bath, Jacuzzi Spas, Jacuzzi Singapore, Black & Decker, Ryobi, Jacobs Chuck, Rinnai, HydroSystems, Danaher, Norcraft, Masco (MAS), Interlake Steel, H.D. Hudson, Valspar, Price Pfizer, Moen, Intellihot, Kohler, ACPI, Canyon Creek Cabinet Company, Forte Group, Fabuwood, John Wieland Homes, Kentucky Trailer, Hansgrohe, Wellborn Cabinets, Cal Door, Sussman Automatic, CNC Cabinets, Bath & Kitchen Buying Group, Cohen Communications, Timberland Cabinets, Reliance World Wide, McLain Fogg Corp. and Mr. Steam. Mr. McElmeel’s involvement in the recruiting industry and community is extensive, having served as four-term chairman of the National Association of Executive Recruiters Inc., managing director of the Executives Recruiters Roundtable, and chairman of the professional committee of  the Executives Club of Chicago.

Mr. Mohrman has been with Brooke Chase since 2005 and is responsible for developing and managing client relations, conducting executive searches, and leading internal projects to improve Brooke Chase processes and infrastructure. He has recruited in a wide variety of product categories, with a primary focus on cabinetry and wood products. Mr. Mohrman has recruited for such companies as: ACPI, Cal Door, Canyon Creek Cabinets, Clarion Industries, ECMD, Franke, Jacuzzi Luxury Bath, Kentucky Trailer, Norcraft, MJB Wood Group, Wellborn Forest Products, and many others.

“For over 39 years, Brooke Chase Associates’ retained executive search services have helped companies build powerful world class organizations. We focus on finding the best fit to create a long-term solution,” said Mr. McElmeel. “We know the players in kitchen cabinets, plumbing, HVAC, and related industries.”

Related: Brooke Chase Associates Recruits VP of HR for Zamma Corporation

Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Executive Editor; Lily Fauver, Senior Editor – Hunt Scanlon Media

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