May 17, 2022 – As business becomes more global and complex, and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, recruiters say. Yet executive search firms are seeing no shortage of assignments for this important C-level position. Mercedes Chatfield-Taylor, co-founder of Artico Search, recently recruited Deepak Bahree as the new chief marketing officer of WorkBoard. Mr. Bahree brings extensive experience from leading digital marketing, operations, and demand generation functions at Automation Anywhere and RingCentral. Earlier in his career, he worked in digital strategy and analytics at VMware and Hewlett Packard.
WorkBoard’s strategy execution platform powers the digital operating rhythm of companies around the globe, enabling organizations to execute their strategies faster with the resources they have. AstraZeneca, Ford, Humana, Microsoft, Walmart, Zendesk, and many others use WorkBoard’s platform, playbook, and expertise to align objectives, streamline business reviews, focus weeklies, and leverage analytics. The company is headquartered in Silicon Valley with offices in three countries. WorkBoard was founded in 2013 and is backed by Andreessen Horowitz, SoftBank, GGV Capital, Workday Ventures, M12 (Microsoft), Intel Capital, Silicon Valley Bank, and Capital One Ventures.
With offices in San Francisco, New York, and Austin, TX, Artico is off to one of the fastest starts among boutique search firms in recent memory. Ms. Chatfield-Taylor co-founded Artico with Matt Comyns, a cybersecurity leadership expert, to lead the firm’s rapidly expanding growth executive search team. Given the billions of dollars flowing into venture capital and private equity investments these days, as well as the ever-present threat of cybersecurity breaches, the founders expect big growth acceleration ahead. Ms. Chatfield-Taylor has completed over 75 CEO searches as well as partner, principal, and other CXO level assignments.
Artico Search Launches to Help Companies Build, Scale and Protect
No one could argue that Mercedes Chatfield-Taylor and Matt Comyns, both of whom recently departed from Caldwell to co-found their own executive search firm, Artico Search, are anything less than ground-breaking search leaders. They are both among the very best in their respective specialties, recruiting some of the most sought after, and costliest, hires in the search industry and building successful practices and teams in their areas of specialty. In joining forces, they are looking to create a powerhouse search brand that reflects their experience, passion, and core values focused on delivering the people to drive change and transformation in the tech industry.
Ms. Chatfield-Taylor’s team focuses on executive-level search for scaleup venture capital and private equity-backed technology companies. The team has deep expertise in global enterprise software, data and consumer internet businesses. Ms. Chatfield-Taylor is deeply passionate about the importance of diversifying the industry, with a full 53 percent of her placements tracked since 2019 being underrepresented executives.
Ms. Chatfield-Taylor recently placed Wendy Werve as chief marketing officer for Nashville, TN-based CM Group, a family of marketing technology companies. Ms. Werve was previously CMO with Virgin Pulse for over six years. She brings more than 20 years of experience developing, leading and executing growth-focused marketing strategies for a diverse range of technology, B2B and SaaS software companies, from start-up to IPO, mid-market to $1 billion-plus.
Chief Marketing Officers
As business becomes more global and complex, and power shifts from producers of goods and services to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, recruiters say. Yet executive search firms are seeing no shortage of assignments for this important C-level position.
Current business landscape demands have only increased the contribution from CMOs, according to the latest research report from Forrester and Heidrick & Struggles. The survey found that CMOs are building strong relationships with the head of product and research and development to prepare their organizations for digital disruption.
“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, vice president, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team and know that collaboration with the rest of the C-suite will be instrumental to their success.”
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, Managing Editor; and Stephen Sawicki, Managing Editor – Hunt Scanlon Media