Amrop Appoints Co-Leader of the Global Consumer & Retail Practice

March 21, 2025 – Amrop, a global leadership advisory and executive search partnership, has named Kelly Freeman as new co-leader of the global consumer & retail practice. Based in Toronto, Ms. Freeman will co-lead the practice together with Lucie Shaw in the U.K., who continues to serve in this function since 2021. “Kelly’s strong sector expertise and North American frame of reference add valuable elements to Amrop’s global practice team,” the consortium said.

Ms. Freeman is a partner at Amrop Rosin in Canada, leading the talent business, with a focus on retail, consumer goods, financial services and technology. With extensive sales and marketing experience, she is focused on building a premium experience within mid-management search, leveraging the strategic focus of executive search and customizing for the emergent talent tier.

Prior to joining Amrop Rosin, Ms. Freeman was a seasoned marketing executive spending over 13 years across Canadian and global retail and consumer packaged goods organizations. With a strong focus on consumer understanding and consensus building, her direct and transparent style ensures clarity and expectations are well established for all searches.

“Delighted and honored to be co-leading the Amrop global consumer & retail practice with Lucie Shaw as we continue to broaden our exposure and delivery internationally and better serve our client’s needs,” Ms. Freeman said in a LinkedIn post.

Amrop’s consumer & retail practice is configured to meet varying demands with its partners and researchers combining local market expertise with the backing of global resources. The practice supports different types of businesses, from Fortune 500 companies to family-run businesses enterprise.

Amrop Rosin is a wholly owned boutique firm with a special focus on professional services, financial services, real estate, consumer and retail, industrial, and natural resources. Prior to founding the firm in 2014, Mr. Rosin led the Canadian practice of a global, publicly traded executive search firm for nearly 15 years. Amrop Rosin recruits CEOs, senior executives, and board members, with a particular emphasis on working with mid to large cap private equity firms and their portfolio companies, as well as public companies and professional services firms. In addition, Amrop Rosin offers interim management through its RES Interim Service.

Founded in 1977, Amrop advises organizations in executive search, board, and leadership services. The organization has 69 offices in 57 countries.

New Member Firms

In February, Amrop added the executive search division of Colombia-based Human Capital. “We are delighted to establish Amrop’s presence in Colombia,” said Annika Farin, Amrop’s global chair. “Our new team brings a deep understanding of the local talent market, combined with a high degree of ambition and professionalism, and strong shared values with Amrop. Together, we are uniquely positioned to foster regional synergies and tailor our solutions to address our clients’ increased needs for executive talent in the Colombian market and across the entire region.”

Led by José Manuel Acosta Gómez, CEO, Human Capital was founded in Bogotá in 2002. In addition to executive search and leadership consulting, the firm also has strong business lines offering in intelligent total rewards, employee experience, communications and change management, labor relations, organizational transformation and BPO/HR process management. The firm’s executive search and leadership consulting business will now trade under the Amrop brand.

Amrop also recently added JOMON Associates to its team in Tokyo, marking the group’s re-entry in the Japanese market and adding coverage in the Asia Pacific region. “Japan is a significant market for executive search and leadership consulting, and we are delighted welcome JOMON Associates to our global team,” said Ms. Farin. “We are now able to directly serve multinational companies operating in Japan as well as Japanese companies that are redefining boundaries as they follow their global or regional expansion strategies. Together with JOMON’s uncompromised quality approach and top market positioning, we can be instrumental in assisting these companies with the recruitment of their executive teams and attracting the best talent in new markets.”

Led by Naohiro Furuta, CEO, JOMON Associates a leadership advisory firm, offering services in senior executive search, board & corporate governance consulting, leadership assessment and executive coaching. With 13 consultants and a team of 30 employees, the firm serves more than 200 companies, constituting about one-third of Japan’s major companies and representing Japan’s key industry sectors, including industrial & automotive, chemicals & materials, consumer & retail, pharmaceuticals & healthcare, finance & insurance, IT and telecommunications.

Related: Amrop Re-Elects Chair

Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media

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