Friisberg & Partners International Expands in London
March 21, 2025 – Fribourg, Switzerland-headquartered Friisberg & Partners International recently expanded in London with the addition of Alex Wenyon. “We are thrilled to welcome Alex to the Friisberg team,” said Zoltan Petho, chair of Friisberg. “Her experience with globally renowned brands, combined with her competitive spirit and commitment to excellence, will bring a unique perspective to our clients.”
“Alex’s appointment reflects Friisberg’s commitment to attracting exceptional talent and delivering innovative, high-impact consultancy services to clients across the globe,” the firm said. “Her dedication, leadership, and strategic mindset, honed both in corporate boardrooms and on the water, exemplify the qualities that make her a valuable addition to Friisberg.”
“I am incredibly excited to join Friisberg and bring my passion for strategy, leadership, and teamwork to this global consultancy,” said Ms. Wenyon. “My experiences in both the corporate and sporting worlds have taught me the importance of focus, collaboration, and adaptability – qualities I look forward to applying in this new role.”
Ms. Wenyon brings a background of professional and personal achievement, with a career spanning roles in public relations and marketing for iconic global brands such as Nissan and Harley-Davidson. In addition to her professional expertise, Ms. Wenyon is a celebrated cox for the GB and Australian Paralympic Rowing teams and has achieved the prestigious distinction of winning at Henley Royal Regatta.
As a consultant at Friisberg, Ms. Wenyon will support organizations across a variety of industries, leveraging her expertise in branding, stakeholder engagement, and strategic transformation to deliver tailored solutions that address their most pressing challenges.
Founded in 1977, Friisberg & Partners International has been involved in executive search in Europe for over 40 years. Today, it has more than 200 search professionals in upwards of 40 major cities around the world. Many of the firm’s partners have worked for large international management consulting firms including PwC, McKinsey, KPMG, Hay Group, and Deloitte.
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As chair of Friisberg & Partners International, Mr. Petho is responsible for its strategic direction and growth and leads the firm’s executive committee. For more than 20 years he has led succession, leadership development and coaching assignments for CEO, board and C-suite roles across all sectors. Mr. Petho is an advisor to both local and global companies across all aspects of executive search, talent management / strategy and CEO succession planning and development. His clients include public as well as private companies and private equity-backed companies.
Recent Addition
Friisberg & Partners recently added Sabine Pirkner to its executive board as chief business development strategy officer. In her position, she is responsible for leading and shaping the firm’s business development strategy, furthering its growth and market expansion goals. “We are delighted to have Sabine on our executive team,” said Mr. Petho. “Her deep expertise in business development and her visionary leadership will be instrumental in helping us navigate new growth opportunities and achieve our long-term strategic goals.”
Ms. Pirkner has a wealth of experience to the role. With close to 20 years of experience in international board, C-level and leadership team assessment and development, she has worked with senior executives as a trusted coach and advisor. Ms. Pirkner has partnered with national and global organizations of all sizes, including publicly listed corporations, family-owned businesses and the public sector. She provides a breadth of insight and advice in talent management, CEO succession planning and executive development, leading advisory projects on cultural or organizational topics, as well as development audits, assessments for mergers, and executive search mandates.
Previously, Ms. Pirkner was with a leading international executive search firm for five years, as a senior principal in Germany and head of leadership & talent consulting for Austria and worked more recently for Russell Reynolds Associates in Germany. She also co-founded her own boutique management firm and has worked for leading multinationals, including Accenture and Aon Hewitt. Ms. Pirkner speaks fluent English and German.
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Contributed by Scott A. Scanlon, Editor-in-Chief and Dale M. Zupsansky, Executive Editor – Hunt Scanlon Media
